{"product_id":"paul-mitchell-hydrating-foam-curl-memory-shine-hydration-for-curly-coily-hair-6-8-oz","title":"Paul Mitchell Hydrating Foam – Curl Memory, Shine \u0026 Hydration for Curly \u0026 Coily Hair, 6.8 oz","description":"\u003cp\u003ePaul Mitchell Hydrating Foam is a moisture-rich styling mousse designed for curly and coily hair, offering gentle curl memory and a healthy-looking shine. The formula nurtures strands while supporting a soft, flexible hold so curls move with natural bounce rather than stiffness.\u003c\/p\u003e\n\u003ch3\u003eWhy curl-friendly hydration matters\u003c\/h3\u003e\n\u003cp\u003eCurls crave moisture to maintain shape and movement. This foam blends lightweight hydration with protective ingredients to help curls resist frizz and humidity, letting your wave pattern stay defined without weighing hair down. Expect hair that feels soft to the touch and appears lively and full of body.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight hydration from jojoba oil for shine and manageability\u003c\/li\u003e\n\u003cli\u003eRice protein helps support curl structure and bounce\u003c\/li\u003e\n\u003cli\u003eMacadamia-derived conditioning agents improve slip and smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe fragrance delivers a marine-inspired scent with lemon, currant and birchwood notes, offering a fresh sensory experience as you style.\u003c\/p\u003e\n\u003cp\u003eHair type considerations: this foam is ideal for curly and coily hair, with a focus on maintaining curl pattern while reducing frizz and flyaways. It works well on damp hair as part of a routine that emphasizes moisture and movement rather than stiffness.\u003c\/p\u003e\n\u003ch3\u003eSustainability and packaging\u003c\/h3\u003e\n\u003cp\u003ePaul Mitchell emphasizes environmental responsibility with packaging advances. Retail sizes use post-consumer recycled (PCR) materials, with targets of 30-50% PCR for bottles and jars and 25% PCR for tubes by 2026. Caps and pumps may use virgin materials where required. Always check local requirements.\u003c\/p\u003e\n\u003ch3\u003eUsage tips\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply a small amount to damp hair, distributing evenly from roots to ends\u003c\/li\u003e\n\u003cli\u003eScrunch or twist sections to encourage curl memory and natural definition\u003c\/li\u003e\n\u003cli\u003eAir-dry or diffuse for a polished, touchable finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair this foam with a hydration-focused routine to support moisture, definition and a healthy-looking sheen. Because results can vary by texture and environment, consider starting with a small amount and adjusting as needed. The goal is a soft, moveable curl that looks hydrated and lively rather than stiff or weighed down.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Paul Mitchell Hydrating Foam suitable for curly and coily hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's designed to moisturize, define curls, and add a soft, flexible hold without stiffness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this mousse for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a small amount to damp hair, distribute evenly, then scrunch or twist to enhance curl pattern and volume.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":56239653617996,"sku":"B0FFSHDR2R","price":33.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/paul-mitchell-hydrating-foam-bottle-closeup.jpg?v=1765792040","url":"https:\/\/belvera.co.uk\/products\/paul-mitchell-hydrating-foam-curl-memory-shine-hydration-for-curly-coily-hair-6-8-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}