{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-banish-brass-brighten-33-8-oz","title":"Paul Mitchell Platinum Blonde Violet Shampoo — Banish Brass \u0026 Brighten 33.8 oz","description":"\u003ch2\u003eBrighten and Balance Your Blonde with a Violet Touch\u003c\/h2\u003e\n\u003cp\u003eDesigned for light to medium blonde, silver, gray, or white hair, Paul Mitchell Platinum Blonde Violet Shampoo combines a violet-tinted formula with conditioning care. It’s crafted to help you maintain cooler, more vibrant tones while supporting softness and moisture. The generous 33.8 fl oz bottle offers long-term use, making it a dependable part of your routine rather than a quick fix.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits for Cooler, More Radiant Blonde\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBrass-neutralizing violet tint helps counteract warm reflections so lighter tones stay bright.\u003c\/li\u003e\n  \u003cli\u003eMoisturizing conditioning ingredients work to soften strands and improve manageability.\u003c\/li\u003e\n  \u003cli\u003eGentle-enough formula supports a regular care routine, with options for weekly or seasonal use depending on your hair needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe color-enhancing action is paired with a sensorial experience: a refreshing cucumber melon aroma with soft floral notes that lingers pleasantly during and after washing. This is a violet shampoo designed to integrate into your routine without requiring drastic changes to your habits.\u003c\/p\u003e\n\u003ch3\u003eWhat to Expect and How to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eExpect visibly cooler-looking tones on light to medium blondes, silvers, and grays, with improved radiance.\u003c\/li\u003e\n  \u003cli\u003eUse as part of your regular wash day—apply to wet hair, lather, and rinse after 1–3 minutes for best balance.\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner to lock in moisture and ease detangling, especially on longer or coarser strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance and Feel\u003c\/strong\u003e: The shampoo delivers a clean cucumber melon scent with soft floral notes, transforming washing into a refreshing ritual rather than a chore. The formula is designed to be gentle on color-treated hair while delivering noticeable conditioning benefits.\u003c\/p\u003e\n\u003ch3\u003ePackaging and Brand Ethos\u003c\/h3\u003e\n\u003cp\u003ePaul Mitchell has a history of salon-grade haircare borne from a professional beauty ethos. The packaging reflects a commitment to sustainability: bottles and jars use post-consumer recycled materials (PCR) at significant levels, with tubes containing PCR as well. This aligns with local requirements and varies by product size.\u003c\/p\u003e\n\u003cp\u003eChoosing this product also means supporting a brand with a long-standing stance in the professional beauty community, where purchases contribute to salon programs and community initiatives.\u003c\/p\u003e\n\u003ch3\u003eTips for Best Results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse consistently as part of your blonde-care routine to help maintain cooler tones over time.\u003c\/li\u003e\n  \u003cli\u003ePair with a color-safe conditioner to maximize softness and manageability.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on your hair’s brass tendency and how often you refresh color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should use Paul Mitchell Platinum Blonde Violet Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for light to medium blonde, silver, gray or white hair seeking to minimize brass and brighten cooler tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this violet shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Gentle formula suitable for regular use; adapt to your routine, from weekly to more frequent if needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":56238060568908,"sku":"B002WZPDMG","price":68.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/paul-mitchell-platinum-blonde-shampoo-bottle.jpg?v=1765781391","url":"https:\/\/belvera.co.uk\/products\/paul-mitchell-platinum-blonde-violet-shampoo-banish-brass-brighten-33-8-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}