{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-banish-brass-brighten-light-to-medium-blonde","title":"Paul Mitchell Platinum Blonde Violet Shampoo | Banish Brass, Brighten Light to Medium Blonde","description":"\u003ch2\u003eAmplify cooler, brighter blonde tones with a violet-treated cleanse\u003c\/h2\u003e\u003cp\u003ePaul Mitchell Platinum Blonde Violet Shampoo is a gentle, violet-tinted formula designed for light to medium blonde hair, silver, gray or white locks. Its purple hue helps counter brassiness, so light-reflecting tones appear more vibrant while conditioning ingredients work to keep strands moisturized and soft between washes.\u003c\/p\u003e\u003cp\u003eFragrance meets function: a refreshing cucumber-melon scent with soft floral notes refreshes your shower routine, leaving hair smelling clean and feeling conditioned rather than stripped. The shampoo is crafted to be kind to daily or weekly routines, with a color-enhancing formula that’s mild enough for regular use without sacrificing noticeable results.\u003c\/p\u003e\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAdds moisture and softens strands with conditioning ingredients, helping hair feel smoother after each wash.\u003c\/li\u003e\n\u003cli\u003eCounteracts brassiness for cooler, brighter blonde appearances on light to medium blonde, silver, gray or white hair.\u003c\/li\u003e\n\u003cli\u003eGentle enough for weekly use and potential daily use, depending on your color maintenance needs.\u003c\/li\u003e\n\u003cli\u003eFragrance adds a refreshing shower experience without overpowering scent.\u003c\/li\u003e\n\u003cli\u003eEnvironmentally conscious packaging highlights the brand’s PCR initiative, contributing to recyclability goals.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eUsage tips for best results\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair, lather, rinse, and repeat if needed for intensified toning.\u003c\/li\u003e\n\u003cli\u003eFollow with conditioner designed for color-treated or blonde hair to maximize moisture and manageability.\u003c\/li\u003e\n\u003cli\u003eUse 1–2 times per week or as needed to refresh tones between dye sessions.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes; rinse thoroughly if contact occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy it fits into your routine\u003c\/h3\u003e\u003cp\u003eWhether you’re maintaining platinum notes, embracing silver or keeping white strands luminous, this violet shampoo offers a balance of color-enhancing benefits and conditioning care. The packaging uses post-consumer recycled materials, making it a thoughtful addition to your hair care routine without complicating your sustainable goals.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Paul Mitchell Platinum Blonde Violet Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Gentle enough for weekly use; use as needed to refresh brassy tones between coloring sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo moisturize and soften hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Conditioning ingredients add moisture and help soften strands for a smoother feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":56233913549132,"sku":"B001NFMM8E","price":31.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/paul-mitchell-platinum-blonde-violet-shampoo-bottle.jpg?v=1765730697","url":"https:\/\/belvera.co.uk\/products\/paul-mitchell-platinum-blonde-violet-shampoo-banish-brass-brighten-light-to-medium-blonde","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}