{"product_id":"paul-mitchell-platinum-plus-deep-violet-shampoo-tones-brass-brightens-highlights-10-14-oz","title":"Paul Mitchell Platinum Plus Deep Violet Shampoo – Tones Brass \u0026 Brightens Highlights (10.14 oz)","description":"\u003ch2\u003ePaul Mitchell Platinum Plus Deep Violet Shampoo — Powerful Weekly Toner for Blonde, Highlighted, Gray or Silver Hair\u003c\/h2\u003e\n\u003cp\u003eDesigned for medium to dark blondes and highlighted tones, this deep violet shampoo delivers a targeted toning experience that helps neutralize yellow and brassy reflections while brightening the most luminous strands. It’s created to work as a weekly treatment, offering a measurable improvement in tone and manageability without altering your natural texture. Compared with Platinum Blonde Violet Shampoo, this formula provides enhanced toning power to support cooler, more refined blonde hues over time.\u003c\/p\u003e\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePowerful weekly toning for medium-to-dark blondes and highlighted hair\u003c\/li\u003e\n  \u003cli\u003eDeep violet pigment neutralizes yellow and brass, while brightening highlights\u003c\/li\u003e\n  \u003cli\u003eImproves manageability and adds noticeable shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, apply a small amount, and lather evenly from roots to ends\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–3 minutes to activate toning, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner or deep treatment as part of your routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe fragrance delivers a refreshing cucumber melon scent with soft floral notes, making the wash experience pleasant while toning. For best outcomes, incorporate weekly into your color-care routine and adjust frequency if your shade trends warmer or brassier over time.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for and why you might consider it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for blonde, highlighted, gray or silver hair seeking cooler tones\u003c\/li\u003e\n  \u003cli\u003eSupports maintenance of brighter highlights and reduces brassiness between color services\u003c\/li\u003e\n  \u003cli\u003eSuitable for those who want improved manageability and added shine without heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePackaging and environmental notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePackaging uses post-consumer recycled materials (PCR) where possible: bottles\/jars 50% PCR, tubes 25% PCR\u003c\/li\u003e\n  \u003cli\u003eLabels and caps designed for improved recyclability; check local requirements\u003c\/li\u003e\n  \u003cli\u003eRetail sizes may exclude certain components like pumps or some caps, which may be virgin materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse this shampoo weekly as part of a broader routine to help maintain cooler tones, brighter highlights, and easier manageability. While results may vary by hair type and current color, many users report a noticeable shift toward enhanced vibrancy with continued use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is this shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blonde, highlighted, gray or silver hair; works well for medium-to-dark blondes seeking cooler tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Platinum Plus Deep Violet Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for toning; adjust frequency based on brass level and your routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":56234506977612,"sku":"B0C3KDD2ZN","price":36.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/paul-mitchell-platinum-plus-deep-violet-shampoo-bottle.jpg?v=1765739717","url":"https:\/\/belvera.co.uk\/products\/paul-mitchell-platinum-plus-deep-violet-shampoo-tones-brass-brightens-highlights-10-14-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}