{"product_id":"paul-mitchell-twirl-around-cream-serum-frizz-control-for-curly-wavy-hair-5-1-fl-oz","title":"Paul Mitchell Twirl Around Cream Serum — Frizz Control for Curly \u0026 Wavy Hair | 5.1 fl oz","description":"\u003cp\u003eMeet Paul Mitchell Twirl Around Cream Serum, a dual-action styling aid designed to define and separate curls and waves with a soft, touchable finish. The blend of hydrating cream and smoothing gel creates spirals that feel light in your hands and look effortlessly defined, without the crunch of heavy hold.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft cream and smoothing gel blend to sculpt curls and waves with definition\u003c\/li\u003e\n  \u003cli\u003eHydrates while controlling frizz for a flexible, non-crunchy hold\u003c\/li\u003e\n  \u003cli\u003eHelps curls retain shape and bounce throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy it feels right for you\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned for curly and wavy hair textures, delivering natural movement\u003c\/li\u003e\n  \u003cli\u003eCitrus fragrance with notes of lemon, pineapple and pink grapefruit for a refreshing styling ritual\u003c\/li\u003e\n  \u003cli\u003eStyling approach: twirl product along strands to define spirals; air-dry or diffuse for shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp hair and distribute from mid-lengths to ends. Twist sections around your fingers to encourage curl definition, then air-dry or diffuse for lift and bounce.\u003c\/p\u003e\n\n\u003ch3\u003eFeel and fragrance\u003c\/h3\u003e\n\u003cp\u003eThe formula delivers a lightweight feel with a vibrant citrus scent that enhances the styling moment without overpowering your natural scent.\u003c\/p\u003e\n\n\u003ch3\u003eFragrance profile\u003c\/h3\u003e\n\u003cp\u003eFragrance features bright citrus notes of lemon, pineapple and pink grapefruit to brighten your routine.\u003c\/p\u003e\n\n\u003ch3\u003eEnvironment and packaging\u003c\/h3\u003e\n\u003cp\u003ePaul Mitchell is increasing PCR content in packaging. Bottles and jars may use 30–50% PCR, tubes 25% PCR by 2026, with redesigned caps and labels to improve recyclability.\u003c\/p\u003e\n\n\u003ch3\u003eBrand touchpoints\u003c\/h3\u003e\n\u003cp\u003ePaul Mitchell’s styling line reflects salon-grade performance backed by a commitment to professional beauty communities and ongoing environmental responsibility.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for both curly and wavy hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The dual cream-serum formula defines curls and waves while staying soft and movable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does Twirl Around provide all-day frizz control?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers frizz control and better curl retention, but results vary by hair type and environment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":56241669538124,"sku":"B00992S5D4","price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/paul-mitchell-twirl-around-cream-serum-application-on-curls.jpg?v=1765803716","url":"https:\/\/belvera.co.uk\/products\/paul-mitchell-twirl-around-cream-serum-frizz-control-for-curly-wavy-hair-5-1-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}