{"product_id":"paulas-choice-25-vitamin-c-serum-with-glutathione-antioxidants-brighten-firm-even-tone","title":"Paula's Choice 25% Vitamin C Serum with Glutathione \u0026 Antioxidants – Brighten, Firm, Even Tone","description":"\u003ch2\u003eDiscover Paula's Choice 25% Vitamin C Serum\u003c\/h2\u003e\n\u003cp\u003eThis clinical-strength serum centers on a highly stable 25% vitamin C blend designed to help your skin feel resilient against the day’s demands. The formulation combines both oil- and water-soluble vitamin C to support a radiant complexion while maintaining a gentle profile for daily use.\u003c\/p\u003e\n\u003ch3\u003eCore benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e25% VITAMIN C: A stable, dual-solubility delivery helps protect skin from daily stressors and supports gradual absorption for a steady effect.\u003c\/li\u003e\n  \u003cli\u003eGLUTATHIONE \u0026amp; GAP TECHNOLOGY: Antioxidants that target discoloration and uneven tone while aiding the skin’s internal recycling of key nutrients.\u003c\/li\u003e\n  \u003cli\u003eCORRECT ADVANCED CONCERNS: Aims to improve dull areas and overall radiance while supporting subtle firmness and elasticity.\u003c\/li\u003e\n  \u003cli\u003eCLINICAL-LEVEL RESULTS WITHOUT IRRITATION: A formula that emphasizes protection and stability with a fragrance-free base, designed for broad tolerance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you might notice in daily use\u003c\/h3\u003e\n\u003cp\u003eIn real-life routines, the serum tends to absorb quickly, leaving a smooth canvas ready for moisturizer or sunscreen. For many, it fits seamlessly into morning routines as part of sun protection or into nightly care as a brightening companion to other actives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTexture and layering: Lightweight and non-greasy, it tends to layer well under sunscreens and hydrators.\u003c\/li\u003e\n  \u003cli\u003eWho it suits: Fragrance-free formulation makes it a potential option for all skin types, including sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to incorporate into your routine\u003c\/h3\u003e\n\u003cp\u003eStart with clean skin. After cleansing, apply a small amount to face, neck, and décolletage. Follow with moisturizer and, in the morning, sunscreen for daytime care. If you’re new to vitamin C, consider a gradual introduction to gauge your skin’s response.\u003c\/p\u003e\n\u003ch3\u003eWhy choose Paula's Choice\u003c\/h3\u003e\n\u003cp\u003ePaula's Choice is known for science-backed formulas that target a range of concerns without added fragrance. This serum embodies that approach with a focus on stability, antioxidants, and a measured path toward a more even, radiant complexion.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this fragrance-free and suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's fragrance-free and designed for all skin types, including sensitive, with a gentle formulation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I incorporate this serum into my routine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a few drops after cleansing, then moisturize; in the morning, follow with sunscreen for daytime care.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paula's Choice","offers":[{"title":"Default Title","offer_id":56238167687500,"sku":"B0CG2KD336","price":67.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/paulas-choice-25-vitamin-c-serum-bottle.jpg?v=1765782367","url":"https:\/\/belvera.co.uk\/products\/paulas-choice-25-vitamin-c-serum-with-glutathione-antioxidants-brighten-firm-even-tone","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}