{"product_id":"persona-24hr-waterproof-eyeliner-creamy-brown-pencil-all-day-to-all-night-wear-vegan-cruelty-free-made-in-usa","title":"PERSONA 24HR Waterproof Eyeliner – Creamy Brown Pencil | All-Day to All-Night Wear | Vegan \u0026 Cruelty-Free | Made in USA","description":"\u003ch2\u003eMeet PERSONA 24HR Waterproof Eyeliner in Brown\u003c\/h2\u003e\n\u003cp\u003eDiscover a velvet-smooth brown eyeliner that glides on with minimal effort and settles into a durable, waterproof finish. Built for real life, this pencil stays put from morning routines to after-dark plans, helping you define your eyes without constant touch-ups.\u003c\/p\u003e\n\u003ch3\u003eTwo-way versatility for every eye look\u003c\/h3\u003e\n\u003cp\u003eDesigned to adapt to your mood, the pencil works beautifully for tightlining, waterlining, or bold lash-line definition. You can opt for a crisp line or quickly blend for a softer, smoky effect—your look, your control.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLong-wearing, waterproof performance that resists smudging or fading.\u003c\/li\u003e\n  \u003cli\u003eCreamy, blendable texture that diffuses before setting for a seamless edge.\u003c\/li\u003e\n  \u003cli\u003eVersatile use cases: tightlining, waterlining, or classic lash-line definition.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free, vegan, paraben-free formula made in the USA.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe shade is a versatile brown designed to flatter a wide range of skin tones. The texture feels rich and comfortable on the lid, delivering a satin finish that lends depth without heaviness. Once the formula sets, it tends to stay in place through daily activities, helping you maintain a refined look from desk to dinner.\u003c\/p\u003e\n\n\u003ch3\u003eWhat to expect and how to use for the best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLine eyes with a steady hand for crisp definition; sharpen as needed for accuracy.\u003c\/li\u003e\n  \u003cli\u003eFor a smoky effect, smudge immediately after applying and allow the formula to set.\u003c\/li\u003e\n  \u003cli\u003eOnce set, expect minimal reapplication, making it convenient for busy days or travel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho benefits from this eyeliner? It’s ideal for anyone seeking dependable brown definition that works on many skin tones, with a shade that aligns with natural looks or bolder style moments. The 24HR wear is designed to support long days, humid climates, or evening events without demanding constant touch-ups.\u003c\/p\u003e\n\n\u003cp\u003eCrafted with clean beauty in mind, this eyeliner is vegan and cruelty-free, paraben-free, and proudly made in the USA. It reflects PERSONA’s commitment to performance alongside responsible ingredients and manufacturing.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this eyeliner waterproof and smudge-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, designed for long wear from morning to night with a waterproof formula that resists smudging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the eyeliner vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The product is 100% vegan and cruelty-free, made in the USA with paraben-free ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PERSONA","offers":[{"title":"Default Title","offer_id":56244213383500,"sku":"B0FRB61XNH","price":30.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/persona-24hr-eyeliner-brown-pencil-closeup.jpg?v=1765817407","url":"https:\/\/belvera.co.uk\/products\/persona-24hr-waterproof-eyeliner-creamy-brown-pencil-all-day-to-all-night-wear-vegan-cruelty-free-made-in-usa","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}