{"product_id":"persona-24hr-waterproof-eyeliner-creamy-smudgeable-black-pencil-all-day-to-all-night-wear","title":"PERSONA 24HR Waterproof Eyeliner | Creamy, Smudgeable Black Pencil — All-Day to All-Night Wear","description":"\u003ch2\u003eMeet PERSONA 24HR Waterproof Eyeliner\u003c\/h2\u003e\n\u003cp\u003eDesigned for versatile eye definition, this creamy, waterproof pencil glides on smoothly and sets into a lasting, budge-proof finish. The classic black shade delivers rich pigment that remains true from morning light to after-hours glow. You’ll notice a comfortable, smooth drag that doesn’t feel heavy on the delicate eye area.\u003c\/p\u003e\n\u003cp\u003eWhat makes it stand out is the blend of a creamy, blendable texture with a 24-hour waterproof formula. You can move quickly from precise lining to a smoky, softly blended edge—without reapplication or constant touch-ups. The result is a look that can shift with your day, rather than dictate it.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you get at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eALL-DAY, ALL-NIGHT WEAR: Creamy, 24HR waterproof eyeliner that glides on and stays put—no smudging, flaking, or fading.\u003c\/li\u003e\n  \u003cli\u003eMULTI-USE PRECISION: Ideal for tightlining, waterlining, or defining your lash line; crisp lines or a blended, smoky finish.\u003c\/li\u003e\n  \u003cli\u003eCREAMY, BLENDABLE FORMULA: Rich texture allows seamless application and easy blending within 30 seconds before setting to a long-lasting finish.\u003c\/li\u003e\n  \u003cli\u003eVEGAN \u0026amp; MADE IN USA: Paraben-free, gluten-free, cruelty-free, and vegan; produced with care in the USA.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life uses\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLine along the upper lash line for crisp definition and a polished look.\u003c\/li\u003e\n  \u003cli\u003eTightline to subtly enhance the lash line without a visible line.\u003c\/li\u003e\n  \u003cli\u003eWaterline for a bolder, more dramatic effect that still holds up.\u003c\/li\u003e\n  \u003cli\u003eBlend immediately after applying for a smoky edge that’s easy to control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLine eyes with precision; for a smoky effect, smudge right after applying and blend.\u003c\/li\u003e\n  \u003cli\u003eSharpen as needed for clean, sharp edges.\u003c\/li\u003e\n  \u003cli\u003eOnce set, the formula resists smudging, reducing the need for frequent touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eQuality and ethics\u003c\/h3\u003e\n\u003cp\u003eThis eyeliner is formulated without parabens and animal testing. It is 100% vegan and cruelty-free, with manufacturing based in the United States, aligning clean beauty with practical performance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the PERSONA 24HR Waterproof Eyeliner truly waterproof and long-lasting?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's designed for long wear with a budge-proof finish; results vary with conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I remove this eyeliner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a gentle eye makeup remover; a couple of soft swipes typically dissolves the formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PERSONA","offers":[{"title":"Default Title","offer_id":56244211876172,"sku":"B0FRB9S97M","price":30.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/persona-24hr-eyeliner-tube-closeup.jpg?v=1765817396","url":"https:\/\/belvera.co.uk\/products\/persona-24hr-waterproof-eyeliner-creamy-smudgeable-black-pencil-all-day-to-all-night-wear","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}