{"product_id":"philip-kingsley-elasticizer-deep-conditioning-pre-shampoo-mask-for-all-hair-types-5-07oz","title":"PHILIP KINGSLEY Elasticizer | Deep Conditioning Pre-Shampoo Mask for All Hair Types | 5.07oz","description":"\u003ch2\u003ePHILIP KINGSLEY Elasticizer: Pre-Shampoo Deep Conditioning for All Hair Types\u003c\/h2\u003e\n\u003cp\u003ePHILIP KINGSLEY Elasticizer is the iconic pre-shampoo treatment that hydrates, strengthens, and brings back natural shine. This multi‑award‑winning formula preps strands before washing so conditioners and shampoos can work more effectively. Hair feels softer, moves with more life, and looks healthier after each use.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep hydration that helps hair feel softer and more resilient\u003c\/li\u003e\n  \u003cli\u003eVisible shine and frizz control for a smoother appearance\u003c\/li\u003e\n  \u003cli\u003eImproved elasticity that supports bounce and natural movement\u003c\/li\u003e\n  \u003cli\u003eDesigned for all hair types, from straight to curly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTexture is rich and creamy, making it easy to distribute through damp hair. As it works, you may notice your tresses drink in nutrients, leaving a manageable, refreshed feel by the next wash.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply Elasticizer liberally in sections to damp hair before shampooing\u003c\/li\u003e\n  \u003cli\u003eLeave for 10–20 minutes; cover with a shower cap or towel to generate gentle heat that aids absorption\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then shampoo and condition as usual\u003c\/li\u003e\n  \u003cli\u003eFor best results, use weekly or once to twice a week; adjust frequency based on your hair's needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real-life routines, Elasticizer fits into a flexible wash-day schedule. If your hair feels dry, frizzy, or lacks elasticity, a pre-wash boost can help restore softness and ease styling without changing your routine dramatically.\u003c\/p\u003e\n\u003ch3\u003eAll about sustainability\u003c\/h3\u003e\n\u003cp\u003ePHILIP KINGSLEY emphasizes ethics alongside performance. The product is vegan-friendly and cruelty-free, and packaging uses recycled materials such as sugarcane bio-plastic and post-consumer recycled plastic.\u003c\/p\u003e\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cp\u003eAny hair type, from fine to thick and from straight to curly, can benefit from a pre-shampoo conditioning ritual that enhances softness, smoothness, and movement without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eNote: Elasticizer is a pre-shampoo treatment intended to complement your regular conditioner, not replace it.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Elasticizer and how does it help my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Elasticizer is a pre-shampoo conditioning mask that hydrates, strengthens, and adds shine for softer, more manageable hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use PHILIP KINGSLEY Elasticizer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to damp hair in sections before washing; leave 10–20 minutes with heat from a cap or towel, then rinse and shampoo\/condition as usual.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHILIP KINGSLEY","offers":[{"title":"Default Title","offer_id":56243672023372,"sku":"B00ATT883S","price":66.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/philip-kingsley-elasticizer-bottle-closeup.jpg?v=1765813928","url":"https:\/\/belvera.co.uk\/products\/philip-kingsley-elasticizer-deep-conditioning-pre-shampoo-mask-for-all-hair-types-5-07oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}