{"product_id":"phlur-father-figure-natural-deodorant-48-hour-odor-protection-baking-soda-free-aluminum-free","title":"PHLUR Father Figure Natural Deodorant — 48 Hour Odor Protection, Baking Soda Free \u0026 Aluminum Free","description":"\u003ch2\u003ePHLUR Father Figure: Gentle, Powerful Odor Protection for Everyday Confidence\u003c\/h2\u003e\n\u003cp\u003ePHLUR Father Figure is a natural deodorant designed to help you feel fresh through daily activities. It offers up to 48 hours of odor protection while prioritizing skin comfort. Free from aluminum and baking soda, the formula focuses on a smooth, irritation-free experience and a clean underarm feel.\u003c\/p\u003e\n\u003cp\u003eThe deodorant blends targeted active ingredients to address odor and moisture without compromising skin health. Salicylic acid (BHA) neutralizes odor and contributes to long-lasting protection, while also smoothing and brightening the underarm area. Arrowroot powder and zinc ricinoleate work together to absorb odor and moisture, helping you stay dry without irritation. Algae extract and tamanu oil provide gentle moisture, supporting a hydrated skin surface that feels soft to the touch.\u003c\/p\u003e\n\u003cp\u003eBecause of its thoughtfully chosen components, Father Figure aims to deliver a residue-free finish that won’t interfere with clothing or daily activities. The result is a straightforward, practical option for those seeking a clean, natural approach to odor control without harsh additives.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e48-hour odor protection: Designed to help you stay fresh through daily activities while minimizing irritation.\u003c\/li\u003e\n  \u003cli\u003eNon-irritating formula: Aluminum-free and baking soda-free to reduce irritation risk.\u003c\/li\u003e\n  \u003cli\u003eOdor-neutralizing and skin-smoothing: Salicylic acid (BHA) neutralizes odor and may smooth and brighten underarm skin.\u003c\/li\u003e\n  \u003cli\u003eAbsorption without irritation: Arrowroot powder and zinc ricinoleate pull away moisture and odor without causing irritation.\u003c\/li\u003e\n  \u003cli\u003eMoisturizing for hydrated skin: Algae extract and tamanu oil help maintain a soft, hydrated feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this can work for\u003c\/h3\u003e\n\u003cp\u003eThis formula is designed for those seeking a baking soda- and aluminum-free option that reduces irritation risk while providing dependable odor control. It’s well-suited for daily wear, active days, or times when you want a gentler deodorant experience without sacrificing performance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PHLUR Father Figure suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s aluminum- and baking soda-free and designed to feel gentle on skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the protection last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The product claims up to 48 hours of odor protection, depending on activity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHLUR","offers":[{"title":"Default Title","offer_id":56245877637452,"sku":"B0DCLB2JLJ","price":32.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/phlur-father-figure-deodorant-bottle-closeup.jpg?v=1765825639","url":"https:\/\/belvera.co.uk\/products\/phlur-father-figure-natural-deodorant-48-hour-odor-protection-baking-soda-free-aluminum-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}