{"product_id":"phyto-purple-no-yellow-shampoo-sulfate-free-for-gray-white-bleached-blonde-hair-8-45-fl-oz","title":"PHYTO PURPLE No Yellow Shampoo – Sulfate Free for Gray, White \u0026 Bleached Blonde Hair | 8.45 fl oz","description":"\u003ch2\u003eRefresh cool highlights with PHYTO PURPLE No Yellow Shampoo\u003c\/h2\u003e\n\u003cp\u003ePHYTO PURPLE No Yellow Shampoo delivers a gentle cleanse designed for gray, white, and bleached blonde hair. From the very first wash, it helps remove warm undertones while preserving the integrity of the hair fiber. The standout violet pigments target yellow and copper hints, helping cool highlights emerge with a cleaner base tone. Its antioxidant Edelweiss extract supports the hair during cleansing, and white mallow adds an evident boost of shine. The result is hair that feels softer, looks brighter, and reflects light with a cooler, more natural radiance.\u003c\/p\u003e\n\u003cp\u003eRather than masking color, this sulfate-free formula works with your hair’s texture to reveal cooler highlights and consistent brightness. It is a color-safe option that cleanses without stripping moisture, making it suitable for routine use between color sessions. Real-life scenarios include refreshing gray roots, brightening white strands, or maintaining the crisp look of bleached blonde hair. While experiences vary, users may notice softer strands, easier manageability, and more even light reflection across the hair surface.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellow tones from oxidation to reveal cooler highlights.\u003c\/li\u003e\n  \u003cli\u003eIlluminates natural highlights for added definition and glow.\u003c\/li\u003e\n  \u003cli\u003eOffers an optimal maintenance solution for gray and white hair.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft and supple with a silky feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients and benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize warm tones on contact for refreshed color.\u003c\/li\u003e\n  \u003cli\u003eEdelweiss extract helps protect the hair fiber during cleansing.\u003c\/li\u003e\n  \u003cli\u003eWhite mallow contributes to enhanced shine and a radiant finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and work into a gentle lather from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; repeat if you want stronger neutralization of yellow tones.\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner if you desire extra softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBecause the formula is sulfate-free, it cleanses without harsh detergents, supporting color-safe care and moisture retention. This makes PHYTO PURPLE a flexible option for regular use, helping you maintain the freedom to style and refresh without over-washing.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PHYTO PURPLE No Yellow Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and designed for gray, white, and bleached blonde hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use PHYTO PURPLE No Yellow Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet hair, lather, rinse thoroughly; repeat if desired for stronger neutralization.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":56243099402572,"sku":"B0C62KHNY8","price":38.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/phyto-purple-no-yellow-shampoo-bottle-closeup.jpg?v=1765811449","url":"https:\/\/belvera.co.uk\/products\/phyto-purple-no-yellow-shampoo-sulfate-free-for-gray-white-bleached-blonde-hair-8-45-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}