{"product_id":"prime-prometics-primelash-mascara-for-older-women-long-lasting-clump-free-volume-in-2-coats-blue","title":"Prime Prometics PrimeLash Mascara for Older Women – Long-Lasting, Clump-Free Volume in 2 Coats (Blue)","description":"\u003cp\u003ePrime Prometics PrimeLash Mascara is a carefully crafted tool for older lashes, built with real user input from 1200 mature queens. The hypoallergenic, non-clumping formula is designed to feel comfortable on sensitive eyes while delivering noticeable lift, length, and definition. The blue packaging makes it easy to spot in a crowded makeup bag, so you can reach for a reliable look without fuss.\u003c\/p\u003e\n\u003cp\u003eIn just two clean coats, PrimeLash helps lashes look thicker and more defined, opening the eye with a polished, finished appearance. The wand is engineered to work with a dual-action formula that separates and lengthens, helping lashes look longer and more lifted without heaviness. This is not about dramatic makeovers; it’s about enhancing what you already have for a confident, everyday gaze.\u003c\/p\u003e\n\u003ch2\u003eKey benefits that feel right for everyday life\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-clumping formula keeps lashes distinct and readable, reducing the appearance of spidery lashes.\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic base aims to minimize irritation while delivering a comfortable wear throughout the day.\u003c\/li\u003e\n  \u003cli\u003eVitamin-enriched lash base acts as a gentle booster for natural lashes, supported by a clean, balanced pH.\u003c\/li\u003e\n  \u003cli\u003eThe wand design emphasizes separation, length, and subtle volume, so lashes look defined in two coats.\u003c\/li\u003e\n  \u003cli\u003eLong-stay wear with easy removal at day's end, so you can refresh without a struggle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use for best results: start with clean lashes and apply two light coats. The wand’s precision helps you target each lash from inner to outer corners, building lift without heaviness. If you prefer a softer finish, apply a partial third coat only where you want more definition.\u003c\/p\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMorning routines: a quick lift that makes eyes appear more awake without a heavy feel.\u003c\/li\u003e\n  \u003cli\u003eEvening events: length and separation that read well on camera and in person.\u003c\/li\u003e\n  \u003cli\u003eTravel or busy days: durable formula that remains comfortable and easy to remove later.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat to expect: results vary by lash type, but many users notice amplified length and a more open-eyed look after two coats. The formula is clean and balanced, designed to stay comfortable from application to removal.\u003c\/p\u003e\n\u003cp\u003ePrimeLash focuses on enhancing existing lashes with a vitamin-rich base and a thoughtful wand, offering a reliable option for those seeking a respectful, age-inclusive mascara experience. This is about possibilities—how your lashes could look with support that respects comfort, health, and everyday practicality.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash Mascara suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is hypoallergenic and non-clumping, designed to minimize irritation while delivering defined lashes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats are recommended to achieve length and volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Two coats are suggested for best results; the wand helps separate lashes and add length without heavy clumps.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236787827020,"sku":"B0BG6GKV4B","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primelash-mascara-bottle.jpg?v=1765757951","url":"https:\/\/belvera.co.uk\/products\/prime-prometics-primelash-mascara-for-older-women-long-lasting-clump-free-volume-in-2-coats-blue","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}