{"product_id":"primelash-mascara-for-mature-lashes-prime-prometics-volumizing-lengthening-in-2-coats-hypoallergenic","title":"PrimeLash Mascara for Mature Lashes | Prime Prometics – Volumizing, Lengthening in 2 Coats, Hypoallergenic","description":"\u003ch2\u003eDesigned for Mature Lashes\u003c\/h2\u003e\n\u003cp\u003ePrimeLash Mascara by PRIME PROMETICS is crafted for women who want lash drama without heaviness. Built with input from over 1,200 women over 50, the formula focuses on comfort, gentleness, and real-world wearability. The result is a mascara that respects delicate lashes while enhancing their natural beauty, offering a convincing everyday option and an easy pick for special occasions.\u003c\/p\u003e\n\u003ch2\u003eTwo Coats, Big Impact\u003c\/h2\u003e\n\u003cp\u003eAchieve a thick, defined, lifted look in just two clean coats. The wand is engineered to reach and coat while keeping lashes separated, so you can enjoy a polished appearance without clumps or smudges. This combination suits busy mornings, social events, or whenever you want a more confident lash line.\u003c\/p\u003e\n\u003ch3\u003eSmart, Nourishing Formula\u003c\/h3\u003e\n\u003cp\u003eThe mascara features a vitamin-enriched base that acts as a lash booster while remaining non-drying and pH-balanced. As you wear PrimeLash, your natural lashes may feel supported and appear healthier-looking, thanks to a nourishing blend that cares for lashes as they lengthen and add volume. It cleansly rinses away with regular makeup removal, reducing the need for aggressive scrubbing and minimizing lash stress.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-clumping and hypoallergenic formula designed for sensitive eyes.\u003c\/li\u003e\n  \u003cli\u003eTwo-coat look delivers thick, defined, lifted lashes with drama.\u003c\/li\u003e\n  \u003cli\u003eMagic wand helps comb and separate tiny lashes for precise placement.\u003c\/li\u003e\n  \u003cli\u003eNourishing vitamin-rich base acts as a lash booster with a gentle, balanced feel.\u003c\/li\u003e\n  \u003cli\u003eLong-wearing yet easy to remove, reducing lash breakage and discomfort at night.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eReal-Life Versatility\u003c\/h2\u003e\n\u003cp\u003ePrimeLash is built for everyday use as well as more polished looks. Its forgiving formula and wand design can accommodate a gentle lift during daytime routines and a bolder finish for evenings out. The lightweight feel persists through the day, giving you options without compromising comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGreat for daily wear, providing a lifted, defined lash line without heaviness.\u003c\/li\u003e\n  \u003cli\u003eSuitable for hands-on mornings, thanks to a wand that combs through lashes with ease.\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly packaging that travels well between home and events.\u003c\/li\u003e\n  \u003cli\u003eCompatible with other eye makeup and suitable for sensitive eyes and contact lens wearers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. PrimeLash is hypoallergenic and designed for sensitive eyes, with a gentle, nourishing base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I achieve a dramatic look with two coats?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Two coats can deliver noticeable length and volume without clumps, thanks to the wand design and formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236787695948,"sku":"B0BG7MWNNN","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primelash-mascara-bottle_e120ca89-0707-4644-817b-37509380ab39.jpg?v=1765757952","url":"https:\/\/belvera.co.uk\/products\/primelash-mascara-for-mature-lashes-prime-prometics-volumizing-lengthening-in-2-coats-hypoallergenic","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}