{"product_id":"pulp-riot-aquatic-semi-permanent-hair-color-4oz-vegan-direct-dye","title":"Pulp Riot Aquatic Semi-Permanent Hair Color 4oz – Vegan Direct-Dye","description":"\u003ch2\u003eTurn heads with Pulp Riot Aquatic\u003c\/h2\u003e\n\u003cp\u003ePulp Riot Aquatic is a 4oz semi-permanent direct-dye color designed for easy, high-impact results. Applied straight from the tube, this shade delivers a vivid aquatic teal that gradually fades back to your natural tone. The vegan formula emphasizes hair health, aiming to maintain and improve the integrity of compromised strands with each use. While it’s not a guaranteed transformation, you may notice the hair feeling healthier and better able to hold color after applications.\u003c\/p\u003e\n\n\u003ch3\u003eVersatility and color richness\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect-dye color that you apply without a developer, simplifying at-home or pro use.\u003c\/li\u003e\n  \u003cli\u003eMix with other Pulp Riot semi-permanent shades to craft a unique, customized hue.\u003c\/li\u003e\n  \u003cli\u003eFade profiles vary by shade: deeper tones may last longer (around 42 washes); lighter pastels and neons typically fade in the 25–30 wash range.\u003c\/li\u003e\n  \u003cli\u003eFor the brightest results, apply to pre-lightened hair.\u003c\/li\u003e\n  \u003cli\u003eVegan and free of ammonia, parabens, gluten, PPD, and MEA.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSaturation is key—work with 1\/2 inch sections and apply directly from the tube to dry hair.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 25–40 minutes without heat, then rinse thoroughly with cool water. Do not shampoo immediately after application.\u003c\/li\u003e\n  \u003cli\u003eTo maximize longevity, shampoo only as often as necessary and use color-safe shampoo and conditioner.\u003c\/li\u003e\n  \u003cli\u003eAvoid saturating hair in chlorine and minimize direct sun exposure when possible.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use and care tips\u003c\/h3\u003e\n\u003cp\u003eIdeal for fashion-forward looks, photo shoots, or bold personal styles, Aquatic offers a punchy but wash-out-friendly option. With each application, you may notice a subtle improvement in hair feel as the formula works with the cuticle to help color adhere more evenly. The color can be layered with other shades for a bespoke result, and maintenance routines that favor gentle cleansing can help preserve the vibrancy between sessions.\u003c\/p\u003e\n\n\u003ch3\u003eWhat’s in the formula\u003c\/h3\u003e\n\u003cp\u003eThe product is vegan and formulated to be free from ammonia, parabens, gluten, PPD, and MEA, aligning with conscious beauty choices while delivering color that fans of vivid tones can trust. Remember that results depend on starting hair tone, porosity, and aftercare choices.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Pulp Riot Aquatic color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Deeper shades may fade around 42 washes; lighter pastels and neons typically fade in roughly 25–30 washes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aquatic vegan and free from common irritants?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is vegan and free from ammonia, parabens, gluten, PPD, and MEA.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"P.R.","offers":[{"title":"Default Title","offer_id":56233289187660,"sku":"B0859HHBFK","price":31.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/pulp-riot-aquatic-bottle.jpg?v=1765725029","url":"https:\/\/belvera.co.uk\/products\/pulp-riot-aquatic-semi-permanent-hair-color-4oz-vegan-direct-dye","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}