{"product_id":"pulp-riot-countess-semi-permanent-hair-color-4oz-p-r","title":"Pulp Riot Countess Semi-Permanent Hair Color 4oz | P.R.","description":"\u003cp\u003ePulp Riot Countess is a semi-permanent direct-dye color designed to deliver vibrant, salon-grade tone with a user-friendly approach. The color is deposited directly from the tube onto dry hair, eliminating the need for developer mixing and letting you dive into styling right away. As you apply, you may notice a rich, glossy payoff that deepens your look before gently fading back toward your original shade. This shift creates room for continual experimentation without a long-term commitment.\u003c\/p\u003e\n\u003cp\u003eKey benefits come with a flexible, mixable formula and a vegan, care-focused ingredient list. Countess can be blended with other Pulp Riot semi-permanent shades to craft a custom hue, offering a wide range of possibilities from bold to nuanced. With each application, hair can feel healthier thanks to reparative ingredients chosen for their restoring properties. Longevity varies by shade and care, with deeper tones tending to hold longer than lighter pastels or neon hues.\u003c\/p\u003e\n\u003ch2\u003eKey benefits and shade behavior\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSemi-permanent direct-dye color that deposits pigment directly from the tube\u003c\/li\u003e\n  \u003cli\u003eCan be mixed with other Pulp Riot semi-permanent shades to create a custom color\u003c\/li\u003e\n  \u003cli\u003eDeeper shades tend to fade after about 42 washes; lighter pastels around 25 washes; neons about 25–30 washes\u003c\/li\u003e\n  \u003cli\u003eFor brightest, truest results, apply to pre-lightened hair\u003c\/li\u003e\n  \u003cli\u003eVegan and free of ammonia, parabens, gluten, PPD and MEA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to apply and care for long-lasting color\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo hair before applying and do not condition prior to application\u003c\/li\u003e\n  \u003cli\u003eIf pre-lightening, thoroughly shampoo out bleach or toner before applying\u003c\/li\u003e\n  \u003cli\u003eApply directly from tube to dry hair, saturating in 1\/2 inch sections for even coverage\u003c\/li\u003e\n  \u003cli\u003eLeave on for 25 to 40 minutes without heat, longer if desired\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with cool water and do not shampoo immediately after\u003c\/li\u003e\n  \u003cli\u003eTo maximize longevity, shampoo only as often as necessary and use color-safe shampoo and conditioner\u003c\/li\u003e\n  \u003cli\u003eAvoid saturating hair in chlorine and limit direct sun exposure when possible\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese guidelines help you explore bold color with a focus on hair integrity, while keeping the tone flexible enough to refresh over time. The Countess shade is designed to offer a vivid, fresh look without a long-term commitment, with results that reflect your unique starting color and care routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Pulp Riot Countess best used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A semi-permanent direct-dye color ideal for vibrant looks on pre-lightened hair; fades gradually over washes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How can I maximize color longevity with Countess?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Saturate during application, avoid frequent shampooing, use color-safe products, and limit chlorine and sun exposure.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"P.R.","offers":[{"title":"Default Title","offer_id":56231015973196,"sku":"B0857HHN85","price":28.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/pr-pulp-riot-countess-tube-direct-application.jpg?v=1765709358","url":"https:\/\/belvera.co.uk\/products\/pulp-riot-countess-semi-permanent-hair-color-4oz-p-r","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}