{"product_id":"pulp-riot-cupid-semi-permanent-hair-color-4oz-direct-dye-by-p-r","title":"Pulp Riot Cupid Semi-Permanent Hair Color 4oz – Direct Dye by P.R.","description":"\u003ch2\u003eVibrant, semi-permanent color that’s easy to apply and progressively fades\u003c\/h2\u003e\n\u003cp\u003ePulp Riot Cupid is a vegan, direct-dye solution designed for bold, customizable color without the commitment of permanent dyes. Offered in a 4oz tube, Cupid works best on hair that’s pre-lightened to maximize brightness and depth. The formula is designed to layer with other Pulp Riot semi-permanent shades, giving you room to craft a unique hue that suits your mood or season.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits you’ll notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSemi-permanent direct dye color for quick, drama-filled pigment\u003c\/li\u003e\n  \u003cli\u003eBlendable with other Pulp Riot shades to create custom tones\u003c\/li\u003e\n  \u003cli\u003eFade timelines vary by shade: deeper tones around 42 washes; lighter pastels and neons about 25 washes\u003c\/li\u003e\n  \u003cli\u003eBrightest results when applied to pre-lightened hair\u003c\/li\u003e\n  \u003cli\u003eVegan formula free of ammonia, parabens, gluten, PPD and MEA\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use Cupid for the best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly from the tube to dry hair, working in 1\/2 inch sections for thorough saturation\u003c\/li\u003e\n  \u003cli\u003eLeave the color on for 25–40 minutes without heat; longer if you want a deeper tone\u003c\/li\u003e\n  \u003cli\u003eRinse with cool water and avoid shampooing immediately after application to help color cling\u003c\/li\u003e\n  \u003cli\u003eTo extend longevity, shampoo only as needed and use color-safe shampoo and conditioner\u003c\/li\u003e\n  \u003cli\u003eAvoid saturating hair in chlorine and minimize direct sun exposure when color is fresh\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrand notes that the vegan formula includes reparative and restoring properties intended to help maintain the appearance of compromised hair over time. While experiences vary, many users report color that remains vibrant through multiple washes when care routines align with color maintenance guidelines.\u003c\/p\u003e\n\n\u003ch3\u003eReal-world use cases and care tips\u003c\/h3\u003e\n\u003cp\u003eImagine a festival-ready coral shade or a cool lavender-rose hybrid—Cupid can be mixed with other shades to tailor intensity and temperature. For best results, start with clean, dry hair and plan your color as you would a temporary style accessory. For everyday wear, pair Cupid with a color-safe routine and rinse with cool water to preserve brightness. If you’re planning a refresh, a quick patch test and a controlled re-application can help you dial in the exact look you want without over-saturating strands.\u003c\/p\u003e\n\n\u003ch3\u003eLongevity and care reminders\u003c\/h3\u003e\n\u003cp\u003eColor longevity depends on your washing habits and care routine. Heavier shifts in shade depth typically endure longer, while light pastels may fade sooner. Consistent use of a color-safe shampoo and conditioner, along with limiting exposure to chlorine and strong sunlight, can help maintain the hue between sessions. Always follow the specific application directions to maximize the pigment’s performance while keeping hair feeling healthy and manageable.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pulp Riot Cupid safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Cupid is vegan and free of ammonia, parabens, gluten, PPD and MEA; patch test and follow instructions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Cupid color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Deeper tones ~42 washes; light pastels and neons ~25 washes; longevity depends on care and washing practices.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"P.R.","offers":[{"title":"Default Title","offer_id":56231123681612,"sku":"B0857HQSSY","price":26.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/pulp-riot-cupid-tube-direct-dye.jpg?v=1765710546","url":"https:\/\/belvera.co.uk\/products\/pulp-riot-cupid-semi-permanent-hair-color-4oz-direct-dye-by-p-r","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}