{"product_id":"pulp-riot-lilac-semi-permanent-color-4oz-p-r","title":"Pulp Riot Lilac Semi-Permanent Color 4oz | P.R.","description":"\u003ch2\u003eVibrant Lilac, Semi-Permanent Color from P.R.\u003c\/h2\u003e\n\u003cp\u003eDiscover P.R.'s Pulp Riot Lilac semi-permanent color in a convenient 4 oz tube. This direct-dye formula delivers a bright, eye-catching shade without ammonia, while using vegan ingredients chosen for reparative properties that help support hair integrity with each application. As the color fades, the hue gradually returns to its original tone, offering a reversible, low-commitment way to experiment with your look.\u003c\/p\u003e\n\u003cp\u003eWhat makes Lilac special goes beyond pigment. It can be mixed with other Pulp Riot semi-permanent shades to craft a custom color that suits your mood or event. For the most true, vivid result, applying to pre-lightened hair is recommended, but you can still achieve a beautiful pastel tone on lighter natural hair when you carefully saturate and monitor development time.\u003c\/p\u003e\n\u003cp\u003eTo maximize the longevity of your color, consider simple, salon-like habits: shampoo less often and choose a color-safe shampoo and conditioner. Shield the color from sunlight and chlorinated water when possible, and avoid saturating the hair fully with water during exposure. These practices help maintain vibrancy without implying guaranteed outcomes.\u003c\/p\u003e\n\u003cp\u003eIn practice, you’ll notice that darker, deeper shades tend to fade over more washes, while lighter pastel shades may soften sooner. This variability gives you a gradual fade option that can be refreshed with a new application when you’re ready for a change, offering control over your color journey without long-term commitment.\u003c\/p\u003e\n\u003ch2\u003eWhy choose P.R. and Lilac for your color routine\u003c\/h2\u003e\n\u003cp\u003eThe Lilac shade from Pulp Riot is designed for easy, direct application, with a semi-permanent hold that requires no developer. The formula is vegan and free of ammonia, parabens, gluten, PPD, and MEA, aligning with a conscious approach to color. Each use can contribute to a more vibrant finish while supporting color professionals and enthusiasts who prioritize both performance and ingredient integrity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details at a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSemi-permanent direct dye color\u003c\/li\u003e\n  \u003cli\u003eMixable with other Pulp Riot shades for custom results\u003c\/li\u003e\n  \u003cli\u003eShade longevity varies by tone: deeper hues fade after ~42 washes, lighter pastels after ~25 washes, neons ~25–30 washes\u003c\/li\u003e\n  \u003cli\u003eBrightest results on pre-lightened hair\u003c\/li\u003e\n  \u003cli\u003eVegan and free of ammonia, parabens, gluten, PPD and MEA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTips for best results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSaturation is key — apply directly from the tube to dry hair in 1\/2 inch sections\u003c\/li\u003e\n  \u003cli\u003eLeave color on for 25–40 minutes without heat, longer if desired\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with cool water and avoid shampooing immediately after\u003c\/li\u003e\n  \u003cli\u003eTo extend color life, shampoo less often and use color-safe products\u003c\/li\u003e\n  \u003cli\u003eAvoid extensive chlorine exposure and direct sun when possible\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pulp Riot Lilac a semi-permanent dye?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is a semi-permanent direct dye that fades over multiple washes, with longevity varying by shade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are key tips to apply for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to dry hair, saturate in 1\/2 inch sections, leave 25–40 minutes, rinse with cool water, and use color-safe shampoo\/conditioner to help longevity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"P.R.","offers":[{"title":"Default Title","offer_id":56231054213452,"sku":"B0859H9WHS","price":28.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/pulp-riot-lilac-semi-permanent-color-4oz.jpg?v=1765710026","url":"https:\/\/belvera.co.uk\/products\/pulp-riot-lilac-semi-permanent-color-4oz-p-r","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}