{"product_id":"pure-ziva-smokey-plum-matte-eyeshadow-opaque-plum-shade-talc-free-cruelty-free-made-in-usa","title":"Pure Ziva Smokey Plum Matte Eyeshadow – Opaque Plum Shade, Talc-Free \u0026 Cruelty-Free, Made in USA","description":"\u003ch2\u003ePure Ziva Smokey Plum Matte Eye Shadow\u003c\/h2\u003e\n\u003cp\u003eDiscover a single shade that delivers both ease and impact. Pure Ziva Smokey Plum is a deep plum with brown undertones, pressed into a single matte pan. The result is a velvety, opaque finish that glides on smoothly and builds from a subtle wash to a bold statement without chalky texture.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday practicality, this one color pan is the kind of product you’ll reach for when you want defining eye color without a full palette. The shade blends seamlessly along the lid or into the crease for depth, or can be applied as a precise liner for a controlled smoky effect that softens as you blend.\u003c\/p\u003e\n\u003cp\u003eTexture and color payoff are the two pillars here. The matte pigment offers a smooth, almost creamy glide that dries to a true, non-shimmery finish. You’ll notice steady buildability from light wash to rich opacity, allowing you to tailor looks from daytime to evening without heavy effort.\u003c\/p\u003e\n\n\u003ch3\u003eWhy this shade works\u003c\/h3\u003e\n\u003cp\u003eSmokey Plum lives at the crossroads of purple and brown, making it versatile for many eye colors and skin tones. It reads dramatic in the evening yet remains sophisticated for daytime wear when applied with a light hand. This is a refined matte that communicates polish without shouting.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSingle color pan designed for reliable daily use\u003c\/li\u003e\n  \u003cli\u003eEthical and clean makeup: paraben-free, cruelty-free, and talc-free\u003c\/li\u003e\n  \u003cli\u003eMade in the USA with quality in mind\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUsing it is simple. A dense brush deposits pigment with control, while a fluffy brush softens edges for a seamless transition. Built for layering, the shade can be intensified along the lash line for a smokier effect or blended out for a softer look any time of day.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVersatile application: lid color, crease depth, or liner\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that feels comfortable on the skin\u003c\/li\u003e\n  \u003cli\u003eModern matte finish with refined color payoff\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eQuality matters, and this formula stays true to Pure Ziva’s clean beauty values. The talc-free formulation helps reduce chalkiness, while the paraben-free and cruelty-free composition aligns with responsible beauty standards. Proudly made in the USA, it’s a shade with a clear purpose and dependable performance you can rely on.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pure Ziva Smokey Plum talc-free and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is talc-free, paraben-free, and cruelty-free, proudly made in the USA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What look can you achieve with this shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it on the lid for depth, in the crease for definition, or as a liner for a soft smoky day-to-night look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":56246947610956,"sku":"B0813YT239","price":28.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/pure-ziva-smokey-plum-eye-shadow-pan.jpg?v=1765830488","url":"https:\/\/belvera.co.uk\/products\/pure-ziva-smokey-plum-matte-eyeshadow-opaque-plum-shade-talc-free-cruelty-free-made-in-usa","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}