{"product_id":"rms-beauty-straight-up-volumizing-peptide-mascara-waterproof-vegan-cruelty-free-8ml","title":"RMS Beauty Straight Up Volumizing Peptide Mascara – Waterproof, Vegan \u0026 Cruelty-Free, 8ml","description":"\u003ch2\u003eClean, Peptide-Powered Definition for Your Lashes\u003c\/h2\u003e\n\u003cp\u003eRMS Beauty Straight Up Mascara blends conditioning peptides with a buildable, high-impact black formula to volumize, lengthen, and strengthen lashes. A tri-locking system helps deliver long-wear definition that resists smudges, flakes, and stray transfers throughout the day.\u003c\/p\u003e\n\u003cp\u003eInside the tube, a peptide-infused blend works with conditioning ingredients to support lash health. With consistent use, you may notice lashes that look thicker and more lifted, while the formula stays flexible enough to keep lashes feeling natural and comfortable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable formula blends peptides and conditioning ingredients to volumize, lengthen, and strengthen lashes for thicker, fuller-looking eyes all day long.\u003c\/li\u003e\n  \u003cli\u003eEffortless, clump-free application separates lashes with intense black pigment delivering dramatic definition without smudging, flaking, or irritation.\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist-tested, safe for sensitive eyes and contact lens wearers, providing gentle yet bold daily wear.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free mascara free from parabens, sulfates, synthetic dyes, and other potentially harsh chemicals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you might notice when you wear Straight Up\u003c\/h3\u003e\n\u003cp\u003eExpect a defined, longer-looking lash line with a visibly thicker effect. The waterproof formula aims to stay put in humidity and during routine wear, so you can focus on your day without worrying about transfer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof, stay-put wear designed for humid days or long events without smudging.\u003c\/li\u003e\n  \u003cli\u003eLash-conditioning peptides may help nourish lashes for a healthier appearance over time with continued use.\u003c\/li\u003e\n  \u003cli\u003eDefined, separated lashes from root to tip for a bold look without clumps.\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, sulfates, and synthetic dyes for a clean beauty approach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBest used as part of a daily makeup routine or for special occasions when you want visible definition. Because results vary by individual lashes, treat Straight Up as a supportive tool for enhancing your natural lash line rather than a guaranteed outcome.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is RMS Beauty Straight Up Mascara suitable for sensitive eyes or contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ophthalmologist-tested and safe for sensitive eyes and contact lens wearers; comfortable daily wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, RMS Beauty Straight Up Mascara is vegan and cruelty-free and free from parabens, sulfates, and synthetic dyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"RMS Beauty","offers":[{"title":"Default Title","offer_id":56239665054028,"sku":"B094PZL4WT","price":35.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/rms-beauty-straight-up-mascara-wand-close-up.jpg?v=1765792104","url":"https:\/\/belvera.co.uk\/products\/rms-beauty-straight-up-volumizing-peptide-mascara-waterproof-vegan-cruelty-free-8ml","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}