{"product_id":"roottina-silver-shine-purple-shampoo-conditioner-set-sulfate-free-brass-neutralizing-for-gray-blonde-hair-made-in-usa-16-fl-oz-each","title":"Roottina Silver Shine Purple Shampoo \u0026 Conditioner Set – Sulfate Free, Brass-Neutralizing for Gray\/Blonde Hair, Made in USA (16 fl oz each)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eRoottina Silver Shine Purple Shampoo and Conditioner form a sulfate-free duo designed to support cool-toned, light hair. Targeting gray, silver, and blonde shades, the violet pigment system helps counterbalance brass and yellow undertones, delivering a brighter, platinum-ready finish in daily washing routines. Made in the USA, this set includes 16 fl oz bottles of shampoo and conditioner, each with a contrasting pump for easy, tidy use in the shower.\u003c\/p\u003e\u003ch3\u003eCore benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes brass and yellow tones on gray, silver, and blonde hair using a purple pigment system and purple rice extract.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and luminosity for a refreshed, cool-toned look in bright light.\u003c\/li\u003e\n\u003cli\u003eComplete care system: shampoo cleanses while conditioner replenishes moisture for soft, manageable strands.\u003c\/li\u003e\n\u003cli\u003eHydration without dryness: moisture-balanced formulas help maintain softness after every wash, suitable for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eGentle, sulfate- and parabens-free formula designed for daily use and to minimize heavy moisture loss.\u003c\/li\u003e\n\u003cli\u003eMade in the USA with color-coded pumps to simplify routine identification in the shower.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eTexture and sensory notes\u003c\/h3\u003e\u003cp\u003eThe shampoo yields a light, violet-tinged lather that rinses clean, while the conditioner leaves hair feeling silky and hydrated. Expect a comfortable, non-greasy finish that preserves natural movement and shine.\u003c\/p\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cp\u003ePurple pigment system paired with purple rice extract provides tone-adjusting benefits and nourishing support. The formula remains sulfate- and parabens-free, prioritizing color-safe, everyday use.\u003c\/p\u003e\u003ch3\u003eWho it’s for and how to use\u003c\/h3\u003e\u003cp\u003eIdeal for anyone seeking to refresh cool tones in gray, silver, white, or blonde hair. Use as part of a regular wash to maintain vibrant, cool-toned results between color sessions.\u003c\/p\u003e\u003ch3\u003eUsage tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply the shampoo to wet hair, massage gently, and rinse to begin brass neutralization.\u003c\/li\u003e\n\u003cli\u003eFollow with the conditioner, focusing on mid-lengths to ends for moisture and manageability.\u003c\/li\u003e\n\u003cli\u003eFor deeper toning, leave the shampoo on 1–2 minutes before rinsing, then proceed with styling.\u003c\/li\u003e\n\u003cli\u003eUse regularly as part of a color-safe routine to preserve a cool-toned appearance without over-drying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Roottina Silver Shine Purple Shampoo \u0026amp; Conditioner Set best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Neutralizes brass tones in gray, silver, and blonde hair, while boosting shine and providing hydration for softer, more manageable strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the duo sulfate- and paraben-free and made in the USA?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the set is sulfate- and paraben-free and made in the USA, designed for gentle cleansing and moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Roottina","offers":[{"title":"Default Title","offer_id":56239319384396,"sku":"B0FMT53HZH","price":51.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/roottina-silver-shine-purple-shampoo-pump.jpg?v=1765789215","url":"https:\/\/belvera.co.uk\/products\/roottina-silver-shine-purple-shampoo-conditioner-set-sulfate-free-brass-neutralizing-for-gray-blonde-hair-made-in-usa-16-fl-oz-each","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}