{"product_id":"schwarzkopf-igora-royal-hair-color-creme-7-77-medium-blonde-copper-extra-60-ml","title":"Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra – 60 ml","description":"\u003ch2\u003eWhy Igora Royal 7-77 Copper Blonde?\u003c\/h2\u003e\n\u003cp\u003eSchwarzkopf Igora Royal Hair Color Creme 7-77 is designed to deliver a warm copper blonde result with a bright, multidimensional finish. The 60 ml color creme comes in a ready-to-use tube for clean, controlled application and reliable coverage from roots to ends.\u003c\/p\u003e\n\u003ch3\u003eShade profile and sensory experience\u003c\/h3\u003e\n\u003cp\u003eThe 7-77 shade blends medium blonde with copper undertones to create a soft, sun-kissed look. Expect a rich, luminous tone that catches light and reveals depth as it settles on the hair shaft.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVibrant copper tones suited to warm palettes and lighter bases\u003c\/li\u003e\n  \u003cli\u003eEven color distribution for consistent results across lengths\u003c\/li\u003e\n  \u003cli\u003eLong-lasting hue with natural-looking shine\u003c\/li\u003e\n  \u003cli\u003eProfessional-grade formula designed for dependable performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEase of use and practical notes\u003c\/h3\u003e\n\u003cp\u003eIdeal for both home touch-ups and salon applications, Igora Royal 7-77 pairs with standard developers specified by Schwarzkopf. Following the official mixing ratios and processing times helps tailor the result to your hair’s condition and desired shade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClear mixing guidance supports even lift and tone\u003c\/li\u003e\n  \u003cli\u003eLight conditioning elements help maintain manageability during processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n\u003cp\u003eRefresh copper-tinged blonde for everyday radiance, or deepen the copper for a bold, event-ready look. This shade can enhance natural highlights, add warmth to cool base tones, and provide a contemporary, salon-inspired finish in a single step.\u003c\/p\u003e\n\u003ch3\u003eMaintenance and care tips\u003c\/h3\u003e\n\u003cp\u003eColor-safe shampoo and conditioner designed for color-treated hair help preserve vibrancy. Limiting heat styling and UV exposure also supports longer-lasting shade and shine. Regular touch-ups keep regrowth and tone balanced for a cohesive result.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is Igora Royal 7-77?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: 7-77 is a medium blonde copper shade in Igora Royal, delivering warm copper tones with a vibrant, salon-ready finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Igora Royal 7-77 60 ml?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Mix with the recommended developer, apply evenly to hair, process per instructions, then rinse and condition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":56232525496652,"sku":"B00S4WLIXY","price":25.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/schwarzkopf-igora-royal-hair-color-creme-7-77-60ml-bottle.jpg?v=1765719550","url":"https:\/\/belvera.co.uk\/products\/schwarzkopf-igora-royal-hair-color-creme-7-77-medium-blonde-copper-extra-60-ml","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}