{"product_id":"schwarzkopf-igora-royal-highlifts-10-1-blonde-platinum-ash-hair-color-60ml","title":"Schwarzkopf Igora Royal Highlifts 10-1 Blonde Platinum Ash Hair Color 60ml","description":"\u003cdiv\u003e\n  \u003ch2\u003ePremium Ash Blonde Lift with Schwarzkopf Igora Royal Highlifts 10-1\u003c\/h2\u003e\n  \u003cp\u003eExperience a salon-grade color experience at home with the Schwarzkopf Igora Royal Highlifts 10-1 Blonde Platinum Ash. The unique blend combines Color Cream and Color \u0026amp; Care Developer for a balanced, even result that leaves the hair with a cool platinum vibe and a healthy-looking shine. The system is designed for precision on dry hair, with a fade-resistant formula and UV protection to help maintain vibrancy between sessions.\u003c\/p\u003e\n  \u003cp\u003eSchwarzkopf Igora Royal Highlifts delivers color equalization and long-lasting shade performance, supported by a 60 ml color tube that stays compact in your color kit. The formula emphasizes a cool blonde aesthetic backed by a careful balance of lightness and ash undertones, so you can achieve a modern, luminous finish without sacrificing integrity or shine.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits you can expect\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eLong-lasting color with outstanding gray coverage, helping you maintain a uniform look over time.\u003c\/li\u003e\n    \u003cli\u003eFade-resistant formula that preserves vivid tones and the signature platinum shine.\u003c\/li\u003e\n    \u003cli\u003eUV protection to help prevent quick color dulling from sun exposure.\u003c\/li\u003e\n    \u003cli\u003eColor equalization for a smoother, more uniform result across fine and coarse hair.\u003c\/li\u003e\n    \u003cli\u003eFaster mixing compared with some brands, saving time during processing.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWhat to know about the Color \u0026amp; Care Developer system\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eMixing ratio is 1:1: color cream and developer combine for consistent results.\u003c\/li\u003e\n    \u003cli\u003eDevelop times typically range from 30 to 45 minutes on dry hair.\u003c\/li\u003e\n    \u003cli\u003eChoose your developer strength to adjust lift and tone: 3%, 6%, 9%, or 12% dependent on the target shade.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003ePractical tips for best results: For darker tones, start with 3% developer; for tone-on-tone or one shade lighter, use 6%; for 1–2 tones lighter, 9%; for 2–3 tones lighter, 12%. If color is faded or hair has prior tint, a dual application with diluted color can help mid-to-end shaft results. Optional heat can shorten development time by about a third, so you can tailor timing to your schedule.\u003c\/p\u003e\n  \u003cp\u003eCare and maintenance matter after coloring. Consider adding the FIBREPLEX care regime to help protect the hair during processing while maintaining the cool blonde effect. Net weight is 60 ml, making it a compact choice for home color kits.\u003c\/p\u003e\n  \u003ch3\u003eWho is this for?\u003c\/h3\u003e\n  \u003cp\u003eIdeal for someone seeking a high-lift ash blonde with strong gray coverage and a luminous finish. It’s designed for dry hair application and a dependable, repeatable color experience that you can replicate in-between salon visits.\u003c\/p\u003e\n  \u003cp\u003eNote: Results vary with starting shade and hair porosity. This copy highlights potential outcomes based on the product’s stated features.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eLess hair breakage.\u003c\/li\u003e\n    \u003cli\u003eNo additive needed for the color cream.\u003c\/li\u003e\n    \u003cli\u003eCoolest blonde shades ever from IGORA ROYAL.\u003c\/li\u003e\n    \u003cli\u003eUse with the FIBREPLEX care regime.\u003c\/li\u003e\n    \u003cli\u003eNet wt: 60 ml.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What developer strengths are available with Igora Royal Highlifts 10-1?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Available in 3%, 6%, 9%, and 12% to adjust lift and tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should you leave the color on dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Develop time is typically 30 to 45 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":56229017747788,"sku":"B01M0G4BOH","price":27.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/schwarzkopf-igora-royal-highlifts-bottle-pour.jpg?v=1765663752","url":"https:\/\/belvera.co.uk\/products\/schwarzkopf-igora-royal-highlifts-10-1-blonde-platinum-ash-hair-color-60ml","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}