{"product_id":"schwarzkopf-igora-royal-highlifts-12-1-super-ash-hair-color-60ml-cool-ash-blonde-low-breakage-professional-use","title":"Schwarzkopf Igora Royal Highlifts 12-1 Super Ash Hair Color 60ml – Cool Ash Blonde, Low Breakage (Professional Use)","description":"\u003cp\u003eExperience salon-quality ash-blonde results with Schwarzkopf Igora Royal Highlifts 12-1 Super Ash Hair Color in a convenient 60 ml tube. This professional formula is designed to minimize hair breakage during lightening while delivering clean, cool tones that define modern ash blondes. Best of all, it doesn’t require an extra additive to the colour creme to achieve its distinctive shades.\u003c\/p\u003e\n\u003ch3\u003eWhy stylists choose Igora Royal Highlifts 12-1 Super Ash\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMinimizes hair breakage while lifting to cool ash blondes, helping preserve hair integrity during color sessions.\u003c\/li\u003e\n  \u003cli\u003eDelivers the coolest ash blonde shades with minimal yellow undertones for a crisp, contemporary look.\u003c\/li\u003e\n  \u003cli\u003eNo additive needed in the colour creme to achieve its tones, reducing steps in the coloring process.\u003c\/li\u003e\n  \u003cli\u003eCompact 60 ml packaging supports precise application in professional studios.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use cases and outcomes\u003c\/h3\u003e\n\u003cp\u003eIn busy salon environments, technicians can focus on precision application and timing, knowing the formula prioritizes a cool, even result. The shade is well-suited for clients seeking contemporary ash-blonde finishes that stay true in both daylight and salon lighting.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for maintaining cool, silver-leaning blondes that avoid brassy yellow hints.\u003c\/li\u003e\n  \u003cli\u003eGreat for retouches on cool-base tones to refresh color between services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: Results vary based on starting level, porosity, and technique. Consult your professional color guide for best development times and aftercare recommendations to maintain the shade between visits.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Igora Royal Highlifts 12-1 Super Ash different from standard hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It targets cool ash-blonde results and aims to minimize breakage without needing extra additives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product designed for professional use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is formulated for professional use to achieve salon-quality ash blondes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":56576959676748,"sku":"B01M29IYN3","price":25.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/schwarzkopf-igora-royal-highlifts-12-1-super-ash-color-bottle.jpg?v=1769469037","url":"https:\/\/belvera.co.uk\/products\/schwarzkopf-igora-royal-highlifts-12-1-super-ash-hair-color-60ml-cool-ash-blonde-low-breakage-professional-use","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}