{"product_id":"schwarzkopf-igora-royal-permanent-hair-color-0-89-red-violet-concentrate","title":"Schwarzkopf Igora Royal Permanent Hair Color 0-89 Red Violet Concentrate","description":"\u003ch2\u003eSchwarzkopf Igora Royal 0-89 Red Violet Concentrate — Elevate color results with precision\u003c\/h2\u003e\n\u003cp\u003eIgora Royal introduces a refined approach to permanent color, combining the strength of Color Creme with a dedicated Color and Care Developer for consistent, high-impact results. The 0-89 Red Violet Concentrate opens a spectrum of red-violet tones designed to deliver rich depth, luminous shine, and dependable coverage across diverse hair types. This system supports a range of coverage needs, from subtle toning to bold fashion colors, while maintaining a balanced level of care throughout the process. The versatility of the formula makes it suitable for users seeking precise tone control, reliable lift, and durable color that remains vibrant over time.\u003c\/p\u003e\n\u003ch3\u003eWhy color performance stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 50% longer color retention for extended vibrancy.\u003c\/li\u003e\n  \u003cli\u003eUp to 25% higher reflex vibrancy for more intense, reflective tones.\u003c\/li\u003e\n  \u003cli\u003ePerfect color equalization even on porous hair, helping uneven bases look more uniform.\u003c\/li\u003e\n  \u003cli\u003eClearest lifting shades with advanced care to maximize contrast and shine.\u003c\/li\u003e\n  \u003cli\u003eFashion colors designed for up-to-70% white hair coverage with clear, strong tone directions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCoverage, mixing, and application at a glance\u003c\/h3\u003e\n\u003cp\u003eThis shade system supports multiple coverage scenarios and developer choices to match your starting level and desired outcome. For up to 100% white hair coverage, use developers of 3%, 6%, 9%, or 12% with a 1:1 mixing ratio. Apply to dry hair and develop for 30–45 minutes, then rinse thoroughly and neutralize with BC Banasura Color Save products. For darker applications, use a slightly stronger development to maintain depth; for lighter or tonal results, higher percentages can be considered. If the target shade requires lifting on hair that is 2 or more levels lighter, a base tone adjustment may be used in a 2:1 mix (e.g., base tone with color concentrate) to help align the final result.\u003c\/p\u003e\n\u003cp\u003eFor worn-out color on previously tinted hair, follow the dual-application method recommended by professionals. Additional heat is optional and can reduce development time by about one-third. After processing, rinse well, shampoo, and finish with Color Save care to help preserve tone and shine.\u003c\/p\u003e\n\u003ch3\u003eHow this product fits real-world use\u003c\/h3\u003e\n\u003cp\u003eWhether you’re refreshing a vivid red-violet look or aiming for a sophisticated, cool-toned base, this concentrate offers a reliable platform for expressive color. The system’s emphasis on even coverage, vibrant reflex, and long-lasting durability makes it a practical choice for home color enthusiasts and professionals alike who want consistent, salon-like results without sacrificing care or manageability.\u003c\/p\u003e\n\u003ch3\u003eCare and maintenance tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse Color Save shampoos and conditioners to help maintain hue and brightness between appointments.\u003c\/li\u003e\n  \u003cli\u003eAvoid excessive heat styling immediately after coloring to preserve the pigment integrity.\u003c\/li\u003e\n  \u003cli\u003eSchedule periodic touch-ups aligned with hair growth and desired intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Schwarzkopf Igora Royal 0-89 Red Violet Concentrate used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A permanent color concentrate from Schwarzkopf Igora Royal that yields red-violet tones with customizable coverage and lift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I color hair with white or porous areas using this product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It supports up to 50% white hair coverage with appropriate developer levels and mixing guidance for tone and coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":56228648386892,"sku":"B00E4LG4VA","price":24.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/schwarzkopf-igora-royal-0-89-red-violet-concentrate-tube.jpg?v=1765656421","url":"https:\/\/belvera.co.uk\/products\/schwarzkopf-igora-royal-permanent-hair-color-0-89-red-violet-concentrate","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}