{"product_id":"schwarzkopf-igora-royal-permanent-hair-color-7-1-medium-ash-blonde-2-1-oz","title":"Schwarzkopf Igora Royal Permanent Hair Color 7-1 Medium Ash Blonde – 2.1 oz","description":"\u003cp\u003eExperience salon-grade color with Schwarzkopf Professional Igora Royal Permanent Hair Color in shade 7-1, Medium Ash Blonde. Housed in a compact 2.1 oz tube, this shade is designed for precise mixing and reliable results, delivering a cool, natural ash tone that complements light to medium starting levels.\u003c\/p\u003e\n\u003ch2\u003eShade characteristics and what it helps you achieve\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eCool ash undertone creates a refined blonde with natural-looking depth.\u003c\/li\u003e\n  \u003cli\u003ePermanent formula for a long-lasting tone that fades gradually rather than washing out quickly.\u003c\/li\u003e\n  \u003cli\u003eBalanced lift and tone to blend gray strands while keeping a soft, multidimensional finish.\u003c\/li\u003e\n  \u003cli\u003eSuitable for light-to-medium starting colors, offering predictable results when used with the recommended developer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat to expect in real-world use\u003c\/h2\u003e\n\u003cp\u003eMany color journeys benefit from a cool ash blonde like 7-1, which can smooth warmer undertones and provide a modern, low-maintenance look. The shade tends to read as natural in daylight and under salon lighting, with the potential to maintain vibrancy between color sessions when paired with proper care.\u003c\/p\u003e\n\u003cp\u003eWhile results depend on your starting color and hair condition, you may notice a smooth, even application, consistent tone from roots to ends, and a gradual, controlled fade that preserves the cool blonde characteristics over time.\u003c\/p\u003e\n\u003ch2\u003eHow to apply (high-level guidance)\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eMix shade 7-1 with the recommended Igora Royal developer according to the shade chart to achieve a smooth, even paste.\u003c\/li\u003e\n  \u003cli\u003eApply from roots to ends for uniform coverage and avoid overlapping previously colored hair.\u003c\/li\u003e\n  \u003cli\u003eProcess for the time specified by your professional guidelines, then rinse until the water runs clear.\u003c\/li\u003e\n  \u003cli\u003eFollow with a color-protecting conditioner to help maintain the cool ash tone and overall shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTip: Always perform a strand test to gauge processing time and verify the shade with your starting level before full application. This shade is designed to be versatile across light to medium bases and pairs well with a balanced color routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is 7-1 Medium Ash Blonde?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: 7-1 is a medium ash blonde shade designed for a cool, natural-looking result.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Igora Royal 7-1 a permanent color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, Igora Royal is a permanent hair color designed for lasting shade. Follow the recommended mixing guidelines for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":56228747903308,"sku":"B017THCQQ2","price":25.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/schwarzkopf-igora-royal-7-1-medium-ash-blonde-bottle_jpg.jpg?v=1765659024","url":"https:\/\/belvera.co.uk\/products\/schwarzkopf-igora-royal-permanent-hair-color-7-1-medium-ash-blonde-2-1-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}