{"product_id":"schwarzkopf-igora-royal-permanent-hair-color-7-65-medium-auburn-gold-blonde-60g-100-gray-coverage","title":"Schwarzkopf Igora Royal Permanent Hair Color 7-65 | Medium Auburn Gold Blonde | 60g | 100% Gray Coverage","description":"\u003ch2\u003eElevate Your Color with Igora Royal 7-65\u003c\/h2\u003e\n\u003cp\u003eSchwarzkopf Igora Royal Permanent Hair Color in shade 7-65 blends medium auburn with golden blonde for a warm, dimensional look. Designed by colorists and backed by a century of color processing expertise, this shade aims to deliver bold, clear tone directions with reliable performance you can feel in the finished result. The creamy formula works with your natural hair structure to reveal depth, warmth, and shine in everyday light.\u003c\/p\u003e\n\u003ch3\u003eWhy colorists choose Igora Royal\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 50% longer color retention for extended vibrancy between appointments.\u003c\/li\u003e\n  \u003cli\u003eUp to 25% higher reflex vibrancy for noticeable, bright color reflections.\u003c\/li\u003e\n  \u003cli\u003ePerfect color equalization on porous hair for more even results.\u003c\/li\u003e\n  \u003cli\u003eClearest lifting shades paired with advanced care for strong contrast and shine.\u003c\/li\u003e\n  \u003cli\u003eFashion-ready tones with up to 70% white hair coverage guided by clear tone directions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get in every 60 g tube\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNet weight: 60 grams of professional-grade permanent color.\u003c\/li\u003e\n  \u003cli\u003eReliable gray coverage with bold tone directions that stay true over time.\u003c\/li\u003e\n  \u003cli\u003ePotential for 100% white hair coverage on many hair types, with even results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use, sensory details, and care\u003c\/h3\u003e\n\u003cp\u003eExpect a rich, creamy texture that spreads smoothly, minimizing drips and providing consistent saturation. The result tends to reveal a warm glow under daylight and a multifaceted shine under indoor lighting, making dimensions pop in photos and real life. While outcomes vary by base color and porosity, the formula is designed to enhance natural warmth and lift with controlled, precise color placement.\u003c\/p\u003e\n\u003cp\u003eUse Igora Royal as part of a salon-grade routine or a quality at-home color session. Pair it with the matching developer according to the product guide to optimize lift, coverage, and longevity. This shade is well-suited for those seeking a softer, golden auburn finish with a bright blonde facet, balanced across roots and mid-lengths for a cohesive overall look. \u003c\/p\u003e\n\u003cp\u003eWhether you’re refreshing a warmer hue, brightening dull color, or exploring a bold new dimension, Igora Royal offers possibilities rather than guarantees. Expect a polished, professional result that aligns with clear tone directions and modern shade expectations.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade family is 7-65?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A warm blend of medium auburn and gold blonde for dimensional color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Igora Royal color cover gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it offers strong gray coverage with clear tone directions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":56228356981068,"sku":"B017THCP6I","price":25.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/schwarzkopf-igora-royal-7-65-bottle-open.jpg?v=1765650019","url":"https:\/\/belvera.co.uk\/products\/schwarzkopf-igora-royal-permanent-hair-color-7-65-medium-auburn-gold-blonde-60g-100-gray-coverage","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}