{"product_id":"schwarzkopf-igora-royal-permanent-hair-color-creme-7-77-medium-blonde-copper-extra-60g","title":"Schwarzkopf Igora Royal Permanent Hair Color Creme 7-77 | Medium Blonde Copper Extra | 60g","description":"\u003ch2\u003eDiscover Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77\u003c\/h2\u003e\n\u003cp\u003eSchwarzkopf Professional Igora Royal Color Creme paired with Color and Care Developer offers a modern approach to color, designed to deliver vibrant, salon-grade results. The 7-77 shade blends a copper undertone with a medium blonde base, creating depth and warmth that can elevate everyday looks or refresh a copper-forward color. This formula supports flexible coverage options and tone control, making it suitable for a range of hair types and starting tones.\u003c\/p\u003e\n\u003ch3\u003eWhat you can expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e100% white hair coverage with the right developer choice and processing time.\u003c\/li\u003e\n  \u003cli\u003eUltimate color retention to help the shade stay vibrant and even over time.\u003c\/li\u003e\n  \u003cli\u003ePerfect color equalization, even on porous hair, for a balanced finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use with confidence\u003c\/h3\u003e\n\u003cp\u003eIgora Royal Color Creme is designed to work with the Color and Care Developer. Use the developer strength to tailor lift and coverage:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e3% for darker shades or 1-tone lift\u003c\/li\u003e\n  \u003cli\u003e6% for tone-on-tone results or 1-tone lift\u003c\/li\u003e\n  \u003cli\u003e9% for 1–2 tones lighter\u003c\/li\u003e\n  \u003cli\u003e12% for 2–3 tones lighter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMix in a 1:1 ratio and apply to dry hair. Development typically runs 30–45 minutes. If you want a faster result, optional heat can reduce processing time by about one-third. After rinsing, shampoo and neutralize with BC Color Save products to help preserve the tone and integrity of the color.\u003c\/p\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor previously tinted hair, a dual-application method can help even out existing tones.\u003c\/li\u003e\n  \u003cli\u003eVery porous hair may benefit from a slightly extended processing window within the 30–45 minute range.\u003c\/li\u003e\n  \u003cli\u003eAlways perform a strand test to confirm lift and deposit before full application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-world use cases\u003c\/h3\u003e\n\u003cp\u003eThis shade-and-formula pairing is well-suited for refreshing copper-blonde looks, deepening tone without losing warmth, and providing a uniform result across roots and lengths. It’s designed to deliver even color while preserving natural shine and body, making it a practical choice for at-home enthusiasts and professionals alike who seek controllable, buildable color outcomes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What coverage and tone can I expect from Igora Royal 7-77?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: 7-77 delivers copper-blonde warmth with strong gray coverage when used with the recommended developer; results vary by technique.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use heat to speed up processing, and how long does it take?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Extra heat is optional and can reduce time by about one-third; follow the 30–45 minute window for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":56228484677964,"sku":"B00D7FAPQO","price":25.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/schwarzkopf-igora-royal-color-creme-7-77-bottle-pour.jpg?v=1765652152","url":"https:\/\/belvera.co.uk\/products\/schwarzkopf-igora-royal-permanent-hair-color-creme-7-77-medium-blonde-copper-extra-60g","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}