{"product_id":"schwarzkopf-professional-igora-royal-color-creme-0-77-02-13-60-ml-permanent-hair-color","title":"Schwarzkopf Professional IGORA ROYAL Color Creme 0-77 02\/13 – 60 ml | Permanent Hair Color","description":"\u003cdiv\u003e\n  \u003ch2\u003eProfessional-grade color, with a refined ash-leaning tone\u003c\/h2\u003e\n  \u003cp\u003eSchwarzkopf Professional presents IGORA ROYAL color creme in shade 0-77 02\/13, a 60 ml tube designed for salon-quality results. This permanent color creme is crafted for controlled application and reliable shade development, letting colorists and informed enthusiasts explore a cool, sophisticated tone with depth. The shade code 0-77 hints at cool ash undertones blended with natural warmth, suited for a range of base colors and lightening levels.\u003c\/p\u003e\n  \u003ch3\u003eWhat you may experience with this shade\u003c\/h3\u003e\n  \u003cp\u003eIn practice, you could notice a balanced, even outcome across the scalp and mid-lengths, with a glossy finish once the color settles. The formulation aims to deliver consistent saturation and gradual shade build, helping you achieve a refined, cohesive look across regrowth and regrowth-prone areas.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eLong-lasting color development with a professional-grade formula.\u003c\/li\u003e\n    \u003cli\u003eEven gray coverage and uniform tone across strands.\u003c\/li\u003e\n    \u003cli\u003eConditioning-inspired components may leave hair feeling smoother and more manageable after use.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWho should consider this shade\u003c\/h3\u003e\n  \u003cp\u003eThis shade is suitable for colorists and informed home stylists seeking salon-grade results in a compact 60 ml tube. It pairs well with a compatible developer and technique recommended by professionals to maximize shade accuracy and coverage.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eIdeal for a cool ash-blonde effect or a refined neutral tone depending on base color.\u003c\/li\u003e\n    \u003cli\u003eSuitable for touch-ups or full-color refreshes when used with the right processing time.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to use safely and effectively\u003c\/h3\u003e\n  \u003col\u003e\n    \u003cli\u003eFollow the included instructions and pair with the suggested developer.\u003c\/li\u003e\n    \u003cli\u003ePerform a strand test to gauge lift, deposit, and processing time.\u003c\/li\u003e\n    \u003cli\u003eApply evenly from roots to ends for uniform coverage.\u003c\/li\u003e\n    \u003cli\u003eRinse thoroughly and use color-safe conditioner to seal the color and add shine.\u003c\/li\u003e\n  \u003c\/ol\u003e\n  \u003ch3\u003eWhy choose IGORA ROYAL by Schwarzkopf Professional\u003c\/h3\u003e\n  \u003cp\u003eIGORA ROYAL color creme combines professional-grade pigments with a formulation designed for predictable results. The shade 0-77 02\/13 offers a cool-toned option that can complement varied skin tones and color stories, making it a versatile choice for both refreshing existing shades and creating new looks.\u003c\/p\u003e\n  \u003cp\u003eNote: Results can vary based on original hair color, porosity, and care routine. This description highlights possible outcomes to help inform your color journey without guaranteeing a specific result.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is IGORA ROYAL color creme 0-77 02\/13 used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It is a permanent hair color creme from Schwarzkopf Professional designed for precise shade 0-77 02\/13 and even coverage when used with the recommended developer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shade suitable for professional use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is intended for professional use and can deliver salon-grade results when paired with the recommended developer and technique.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":56228426940748,"sku":"B00BW49VLM","price":24.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/schwarzkopf-igora-royal-color-creme-0-77-bottle-closeup-60ml.jpg?v=1765651170","url":"https:\/\/belvera.co.uk\/products\/schwarzkopf-professional-igora-royal-color-creme-0-77-02-13-60-ml-permanent-hair-color","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}