{"product_id":"schwarzkopf-professional-igora-royal-hair-color-5-99-light-brown-violet-extra-60-g","title":"Schwarzkopf Professional Igora Royal Hair Color 5-99 Light Brown Violet Extra | 60 g","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eSchwarzkopf Professional Igora Royal 5-99 is a premium hair color that blends a dedicated Color Creme with a Color and Care Developer for reliable, even results. The shade—Light Brown Violet Extra—lends a subtle violet warmth to the hair, open to a wide range of starting tones while maintaining color integrity across gray or white strands.\u003c\/p\u003e\n\u003cp\u003eThis color system is designed to deliver balance between shade depth and shine, helping you achieve a polished, vibrant result with a clear sense of movement and dimension throughout the length of the hair.\u003c\/p\u003e\n\n\u003ch3\u003eWhy it stands out\u003c\/h3\u003e\n\u003cp\u003eThe Igora Royal line emphasizes precise color equalization, long-lasting performance, and a polished finish. The formulation supports a stable, even tone from root to tip and helps maintain light-reflective shine that reads well in everyday light as well as brighter conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor Creme and Color and Care Developer work together for reliable, even color performance\u003c\/li\u003e\n  \u003cli\u003eLong-lasting results with visible depth and natural-looking shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCoverage, lift and shade options\u003c\/h3\u003e\n\u003cp\u003eThe system accommodates different coverage needs and lift levels. You can work with up to 100% white hair coverage or use the shade for tone-on-tone refresh. Depending on the target result, select among compatible developers and adjust the mix for the desired lift and tonal outcome.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDevelopers: 3, 6, 9 or 12% for varying lift and coverage\u003c\/li\u003e\n  \u003cli\u003eMixing ratio: 1:1; apply to dry hair; development time 30–45 minutes\u003c\/li\u003e\n  \u003cli\u003eHeat optional to shorten development time by about one third\u003c\/li\u003e\n  \u003cli\u003eFor previously tinted or worn-out color, a dual application method supports refreshment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply on dry hair, monitor development for 30–45 minutes, then rinse thoroughly. Follow with a color-safe care routine such as BC Banasura Color Save to help preserve vibrancy and keep hair looking healthy and shiny. When coloring darker or achieving a tone-on-tone lift, adjust the developer as recommended.\u003c\/p\u003e\n\n\u003ch3\u003eShade guidance and practical tips\u003c\/h3\u003e\n\u003cp\u003eThe 5-99 shade offers a violet-tinged brown that reads modern and versatile across many starting colors. For lighter results, lift the color by up to two tones using appropriate developer strength, and consider a base tone adjustment if the target shade sits two or more levels lighter than the original.\u003c\/p\u003e\n\n\u003ch3\u003eCare and packaging\u003c\/h3\u003e\n\u003cp\u003eThe Igora Royal color is packaged in a compact 60 gram tube (2.1 oz). The system is designed with professional-grade performance in mind, delivering reliable color equality, lasting coverage, and a finish with noticeable shine that complements the hair’s natural texture.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePerfect color equalization\u003c\/li\u003e\n  \u003cli\u003eLong-lasting color with outstanding coverage\u003c\/li\u003e\n  \u003cli\u003eFortified hair structure with amazing shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is Igora Royal 5-99 and what coverage does it offer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Igora Royal 5-99 is a Light Brown Violet Extra shade that supports up to 100% white hair coverage with the appropriate developer choice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does development take and what aftercare is recommended?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Develop on dry hair for 30–45 minutes, rinse well, and use BC Banasura Color Save products to preserve vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":56228369137996,"sku":"B017THCQ2G","price":23.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/schwarzkopf-professional-igora-royal-color-5-99-tube-60g.jpg?v=1765650169","url":"https:\/\/belvera.co.uk\/products\/schwarzkopf-professional-igora-royal-hair-color-5-99-light-brown-violet-extra-60-g","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}