{"product_id":"schwarzkopf-professional-igora-royal-permanent-color-5-1-light-ash-brown-60-g","title":"Schwarzkopf Professional Igora Royal Permanent Color 5-1 Light Ash Brown | 60 g","description":"\u003ch2\u003eSchwarzkopf Igora Royal 5-1 Light Ash Brown: professional-grade color, at-home convenience\u003c\/h2\u003e\n\u003cp\u003eExperience a shade that blends naturally with your base tones while delivering reliable grey coverage and lasting vibrancy. Igora Royal 5-1 is a permanent color designed for a cool, light ash brown result that remains true over time.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you can expect\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 100% white hair coverage with a natural-looking finish\u003c\/li\u003e\n\u003cli\u003eUltimate color retention for longer-lasting depth and shine\u003c\/li\u003e\n\u003cli\u003ePerfect color equalization even on porous hair, helping to minimize uneven tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe 60 g tube is compact and easy to handle, making it suitable for full-color refreshes or targeted touch-ups. Its professional-grade pigments are designed to deliver consistent depth from roots through mid-lengths to ends.\u003c\/p\u003e\n\u003ch3\u003eReal-world use and outcomes\u003c\/h3\u003e\n\u003cp\u003eWhether refreshing roots after weeks of growth or reviving a worn color, this shade pairs well with cooler browns for a balanced, photograph-ready look. Expect a cool, natural result that complements a wide range of skin tones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for grey-haired roots and regrowth coverage\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head color refresh on porous hair\u003c\/li\u003e\n\u003cli\u003eDesigned to retain tone with minimal fading between applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith Igora Royal, you can approach color with confidence, knowing you have a shade that aims to deliver depth, evenness, and longevity without relying on guarantees. Use it as part of your color routine to explore possibilities rather than promise outcomes.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is 5-1 Light Ash Brown?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: 5-1 is a cool, natural-looking light ash brown designed to blend greys with balanced tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Igora Royal suitable for porous hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Igora Royal aims to balance color on porous hair for more even depth, but results vary.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":56232526086476,"sku":"B00C190N3M","price":25.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/schwarzkopf-igora-royal-5-1-light-ash-brown-cream-dispense.jpg?v=1765719578","url":"https:\/\/belvera.co.uk\/products\/schwarzkopf-professional-igora-royal-permanent-color-5-1-light-ash-brown-60-g","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}