{"product_id":"scruples-color-renewal-gentle-shampoo-color-safe-hydrating-shampoo-for-color-treated-hair-33-8-oz","title":"Scruples Color Renewal Gentle Shampoo – Color-Safe, Hydrating Shampoo for Color-Treated Hair (33.8 oz)","description":"\u003ch2\u003ePremium color-care that respects shade and shine\u003c\/h2\u003e\n\u003cp\u003eScruples Color Renewal Gentle Shampoo is designed for color-treated hair that wants lasting brightness without compromise. In a generous 33.8 oz bottle, this salon-grade shampoo offers a clean, conditioning cleanse that supports vibrant color while keeping hair feeling soft and manageable. It’s the kind of care many stylists recommend for at-home routines that aim for professional quality without leaving your shower thinking you’ve spent a fortune.\u003c\/p\u003e\n\n\u003ch3\u003eWhy color-safe care matters\u003c\/h3\u003e\n\u003cp\u003eColor protection is as much about maintaining hair health as it is about keeping pigment. This formula includes UV absorbers that help shield color from everyday environmental stressors, helping your shade stay vivid while you shampoo. Beyond protecting color, the formula also conditions and fortifies each strand so hair feels more resilient after washing.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you gain with this multi-benefit shampoo\u003c\/h3\u003e\n\u003cp\u003eMore than a typical color-treated shampoo, Color Renewal offers a holistic care experience. You may notice less color fade and a hair texture that feels soft, radiates health, and moves with natural bounce. The cleansing action is gentle enough to respect moisture while delivering a refreshing, clean finish.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSupports color preservation and a vibrant finish through a color-protecting design\u003c\/li\u003e\n\u003cli\u003eUV absorbers help guard against environmental factors that can dull color\u003c\/li\u003e\n\u003cli\u003eConditioning and fortifying action for healthier, more resilient strands\u003c\/li\u003e\n\u003cli\u003eHydrating cleanse that respects moisture and avoids heavy buildup\u003c\/li\u003e\n\u003cli\u003eSimple routine: pair with Scruples conditioner for enhanced results\u003c\/li\u003e\n\u003cli\u003eScruples’ legacy of quality and innovation in professional hair care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to damp hair, lather, rinse, and repeat if necessary\u003c\/li\u003e\n\u003cli\u003eFor best results, consider pairing with Scruples conditioner to boost softness and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cp\u003eFor color-treated hair seeking gentle cleansing without sacrificing shade, this shampoo can fit into a straightforward wash routine. It can accompany regular color-refresh cycles or be part of a weekly maintenance ritual designed to protect shade while leaving hair feeling refreshed and healthy to the touch. The generous 33.8 oz size means fewer reorders and less frequent shopping in busy households or small salons.\u003c\/p\u003e\n\n\u003cp\u003eIn everyday use, you might notice improved manageability and a brighter look after styling. While experiences vary, the blend aims to support color longevity and hair feel, delivering a salon-quality feel in the comfort of home.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Scruples Color Renewal Gentle Shampoo color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It uses UV absorbers to help protect color and a hydrating formula that cleanses while conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to damp hair, lather, rinse, and repeat if needed, then pair with Scruples conditioner for added softness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Scruples","offers":[{"title":"Default Title","offer_id":56235935334732,"sku":"B0054Y0IRW","price":63.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/scruples-color-renewal-gentle-shampoo-bottle-front.jpg?v=1765749123","url":"https:\/\/belvera.co.uk\/products\/scruples-color-renewal-gentle-shampoo-color-safe-hydrating-shampoo-for-color-treated-hair-33-8-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}