{"product_id":"serious-serum-exfoliating-ingrown-hair-serum-glycolic-lactic-salicylic-acid-for-smoother-skin","title":"Serious Serum Exfoliating Ingrown Hair Serum – Glycolic, Lactic \u0026 Salicylic Acid for Smoother Skin","description":"\u003ch2\u003eMeet Serious Serum Exfoliating Ingrown Hair Serum\u003c\/h2\u003e\u003cp\u003eSerious Serum blends alpha- and beta-hydroxy acids to create a gentle exfoliating experience designed for smoother skin and a calmer post-shave feel. The formula targets common shave-related concerns such as razor bumps and ingrown hairs while delivering hydration for daily use on the face and body.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGently exfoliates to support smoother skin and refine texture, helping the surface feel softer and more even.\u003c\/li\u003e\n  \u003cli\u003eHelps reduce the appearance of ingrown hairs and razor bumps by removing buildup at the surface and within pores.\u003c\/li\u003e\n  \u003cli\u003eSoothes post-shave irritation, offering a more comfortable finish after shaving or waxing.\u003c\/li\u003e\n  \u003cli\u003eLeaves skin feeling smooth and prepared for moisturizer without a heavy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow the formula works\u003c\/h3\u003e\n\u003cp\u003eThe serum combines lactic and glycolic acids (AHAs) with a willow bark-based beta-hydroxy component for a plant‑powered exfoliation. This blend helps remove dead skin cells and reveals a refreshed surface, while a hydrating base helps support the skin’s moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAHA\/BHA synergy gently sloughs away dull cells to improve texture and tone.\u003c\/li\u003e\n  \u003cli\u003eNatural willow bark provides a plant-based salicylic effect for clearer-feeling pores.\u003c\/li\u003e\n  \u003cli\u003eA soothing mix of aloe, green tea, chamomile, coconut, and chia calms, hydrates, and nourishes your skin.\u003c\/li\u003e\n  \u003cli\u003e100% vegan and cruelty-free—aligned with clean beauty values and daily-use safety for most skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage tips and real-life scenarios\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount and increase use as your skin adapts. Apply after cleansing, then follow with moisturizer. Suitable for daily use on the face and body, and compatible with other skincare steps you already trust.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAfter shaving or waxing, it can support a calm, smoother feel and reduce discomfort over time.\u003c\/li\u003e\n  \u003cli\u003eOn legs, arms, or bikini lines, it helps refresh texture while you maintain a gentle routine.\u003c\/li\u003e\n  \u003cli\u003eIdeal for those seeking a mild exfoliant to complement hydration and skin-barrier support.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\n\u003cp\u003eWith regular use, you may see a more even texture and a subtle smoothness across treated areas. Individual results vary, so patch testing is recommended if you’re new to AHAs\/BHAs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What skin types is Serious Serum suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: All skin types can use Serious Serum; it combines AHAs and BHAs for gentle exfoliation and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Serious Serum help with post-shave irritation and ingrown hairs?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It may support smoother skin and reduce irritation when used as part of a regular routine; results vary.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Serious Serum","offers":[{"title":"Default Title","offer_id":56236206391628,"sku":"B00MR97AGE","price":42.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/serious-serum-exfoliating-ingrown-hair-serum-bottle.jpg?v=1765751950","url":"https:\/\/belvera.co.uk\/products\/serious-serum-exfoliating-ingrown-hair-serum-glycolic-lactic-salicylic-acid-for-smoother-skin","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}