{"product_id":"shiseido-sports-bb-cream-spf-50-medium-quick-dry-transfer-resistant-non-comedogenic","title":"Shiseido Sports BB Cream SPF 50+ (Medium) – Quick-Dry, Transfer-Resistant \u0026 Non-Comedogenic","description":"\u003ch2\u003eShiseido Sports BB Cream SPF 50+ in Medium — Natural, Contoured Finish for Active Lifestyles\u003c\/h2\u003e\n\u003cp\u003eMeet a fast-drying, non-sticky BB cream designed for days on the move. Housed in a 30 mL tube, this SPF 50+ sunscreen blends skincare and makeup for a natural, healthy-looking complexion that stays bright under sun and in motion. The formula is built to respond to water and sweat, helping maintain color and coverage as your day heats up. While you go about errands, workouts, or outdoor activities, you may enjoy a radiant finish that looks like skin, not a mask.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eQuicks-dry, non-sticky texture aimed to prevent makeup from sliding during perspiration.\u003c\/li\u003e\n  \u003cli\u003eWater-activated protection through WetForce Technology, which strengthens UV defense with moisture or sweat.\u003c\/li\u003e\n  \u003cli\u003eEven, all-around coverage with SuperVeil UV360 that helps the cream spread smoothly from every angle.\u003c\/li\u003e\n  \u003cli\u003eBroad-spectrum UVA\/UVB coverage with SPF 50+, crafted for daily wear in sun exposure.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula designed to feel light on skin and minimize clogging pores.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey ingredients and the skin-sense behind them\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfenseCL helps shield skin from damage that can lead to uneven tone and fine lines, supporting a clearer-looking canvas.\u003c\/li\u003e\n  \u003cli\u003eLicorice extract is included to address dark spots and uneven coloration, when used over time.\u003c\/li\u003e\n  \u003cli\u003eMoisturizing components keep sweat-prone skin balanced, helping the finish feel comfortable through the day.\u003c\/li\u003e\n  \u003cli\u003eA citrus-floral scent adds a refreshing, pleasant wearing experience without overpowering the senses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eShake well to activate the formula.\u003c\/li\u003e\n  \u003cli\u003eApply as the last step of your morning skincare routine, smoothing evenly over the face.\u003c\/li\u003e\n  \u003cli\u003eTo activate WetForce, expose the treated area to water for about 15 minutes or perspiration for 30 minutes.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhy active lifestyles and everyday wear love it\u003c\/h3\u003e\n\u003cp\u003eRooted in a long-standing Japanese beauty approach, this BB cream aims to deliver a natural contour with a radiant finish that persists under sun and movement. The lightweight feel and transfer resistance make it a practical choice for people who value a balanced look without heavy makeup. While individual results vary, the combination of hydration, protection, and a skin-friendly finish can align with a daytime routine that includes outdoor activities, workouts, or long hours outdoors.\u003c\/p\u003e\n\n\u003ch3\u003eScenarios you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCommutes and outdoor errands with a fresh, natural glow that won’t smudge easily.\u003c\/li\u003e\n  \u003cli\u003eLight workouts or humid climates where quick-dry, transfer-resistant makeup helps you feel confident.\u003c\/li\u003e\n  \u003cli\u003eDaily UV protection paired with a contour that looks like real skin, not makeup sitting on the surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Shiseido Sports BB Cream SPF 50+ resistant to sweat and water?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. WetForce Technology strengthens protection with water or perspiration, helping makeup stay put.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the Medium shade fit most tones and deliver a natural finish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Medium provides a natural contour and radiant finish for many tones, with a quick-dry, non-sticky texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":56237702775116,"sku":"B07RQWC4VQ","price":52.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/shiseido-sports-bb-cream-spf50-bottle-front.jpg?v=1765777729","url":"https:\/\/belvera.co.uk\/products\/shiseido-sports-bb-cream-spf-50-medium-quick-dry-transfer-resistant-non-comedogenic","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}