{"product_id":"sol-de-janeiro-brazilian-joia-strengthening-smoothing-shampoo-295ml-for-fine-to-medium-hair","title":"Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo – 295mL for Fine to Medium Hair","description":"\u003cp\u003eExperience Sol de Janeiro's Brazilian Joia Strengthening + Smoothing Shampoo, a sulfate-free cleanse designed for fine to medium hair. This formula hydrates weightlessly while helping reduce visible damage and smoothing frizz, all wrapped in the warm, gourmand Cheirosa ’62 fragrance of pistachio, salted caramel, and vanilla.\u003c\/p\u003e\n\u003cp\u003eDesigned to pair with the Brazilian Joia Strengthening + Smoothing Conditioner for a complete care routine, this shampoo brings a polished feel to daily washes without weighing hair down. The Cheirosa 62 scent lingers softly, turning shower time into a sensory moment.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it different\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free, color-safe cleansing that respects color-treated hair while delivering gentle hydration.\u003c\/li\u003e\n\u003cli\u003eBond-repairing properties and weightless hydration ideal for fine to medium hair.\u003c\/li\u003e\n\u003cli\u003eFrizz control and end-smoothing when used with the accompanying conditioner.\u003c\/li\u003e\n\u003cli\u003eIndulgent Cheirosa 62 fragrance featuring pistachio, salted caramel, and vanilla for a memorable wash.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps reduce visible hair damage and protect against future breakage when used with Brazilian Joia Strengthening + Smoothing Conditioner.\u003c\/li\u003e\n\u003cli\u003eFights frizz and repairs split ends for softer, more manageable hair after washing.\u003c\/li\u003e\n\u003cli\u003eColor-safe and silicone-free formula makes it suitable for color-treated hair with gentle cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSOL Seal Technology uses plant-based microcapsules to help repair damaged hair and help prevent future damage in one use.\u003c\/li\u003e\n\u003cli\u003eBrazil Nut Oil provides nourishment and helps restore natural shine with selenium.\u003c\/li\u003e\n\u003cli\u003eBuriti Fruit delivers healthy fats to smooth cuticles and strengthen dry, brittle hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair and massage into scalp, then rinse. Repeat if needed for a richer cleanse.\u003c\/li\u003e\n\u003cli\u003eFollow with Brazilian Joia Strengthening + Smoothing Conditioner for maximum repair and hydration benefits.\u003c\/li\u003e\n\u003cli\u003eFrom mid-lengths to ends, apply conditioner and leave for 2 to 3 minutes before rinsing thoroughly.\u003c\/li\u003e\n\u003cli\u003eFinish with Sol de Janeiro Milky Leave-in Conditioner (sold separately) to detangle, fight frizz, and protect from heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it for\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is ideal for those with fine to medium hair seeking light hydration, frizz control, and a fragrance-forward shower experience. It’s also suitable for color-treated hair and fans of Cheirosa 62 scent.\u003c\/p\u003e\n\u003cp\u003eOther notes: The formula is PETA certified vegan and cruelty-free, color-safe, sulfate-free, and silicone-free.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate-free, color-safe, vegan, and cruelty-free, making it suitable for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use it with conditioner for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it with the Brazilian Joia Strengthening + Smoothing Conditioner; apply conditioner from mid-lengths to ends, leave 2–3 minutes, then rinse.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Sol de Janeiro","offers":[{"title":"Default Title","offer_id":56235616502092,"sku":"B0BWKXCVNR","price":59.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/sol-de-janeiro-brazilian-joia-strengthening-shampoo-bottle-closeup.jpg?v=1765747067","url":"https:\/\/belvera.co.uk\/products\/sol-de-janeiro-brazilian-joia-strengthening-smoothing-shampoo-295ml-for-fine-to-medium-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}