{"product_id":"sweed-cloud-mascara-flake-free-smudge-proof-volumizing-mascara-black-vegan-cruelty-free","title":"SWEED Cloud Mascara | Flake-Free, Smudge-Proof Volumizing Mascara (Black) | Vegan, Cruelty-Free","description":"\u003ch2\u003eMeet SWEED Cloud Mascara\u003c\/h2\u003e\n\u003cp\u003eDiscover a clean mascara designed to deliver maximum volume plus impressive length in a single stroke. The so‑called cloud wand glides from base to tip, helping each lash lift, fan out, and stay defined without clumps. The result is a dramatic, wearable lash look that remains flake-free and smudge-proof from morning to night.\u003c\/p\u003e\n\u003ch3\u003eWhat makes the Cloud wand special\u003c\/h3\u003e\n\u003cp\u003eIn practice, the wand works with a lightweight, flexible formula that builds layer by layer. You’ll notice lashes that feel glossy and lifted, with definition that travels from root to tip. The formula is water resistant but not waterproof, offering durable wear without a heavy feel. When it’s time to remove, warm water rinses it away with little to no tugging.\u003c\/p\u003e\n\u003cp\u003eTrue to clean beauty standards, this mascara does not rely on harsh additives. It is vegan, cruelty-free, and designed for reliable performance with professional-grade results you can achieve at home.\u003c\/p\u003e\n\u003ch3\u003eHow to get the look\u003c\/h3\u003e\n\u003cp\u003eFor best results, gently wiggle the wand at the base and sweep toward the tips. Layer as needed to build volume and length while keeping lashes separated for a fan-like effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVolume + Length\u003c\/strong\u003e: Buildable formula that broadens and lengthens lashes from base to tip.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSeparation\u003c\/strong\u003e: The wand design helps keep lashes clump-free and distinctly defined.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAll-Day Comfort\u003c\/strong\u003e: Lightweight, flexible formula that holds a curl with a glossy finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable but Easy to Remove\u003c\/strong\u003e: Water resistance without a heavy removal routine; rinse with warm water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClean beauty you can trust\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of SLS\/SLES, parabens, formaldehyde releasers, phthalates, retinyl palmitate, oxybenzone, coal tar, and triclosan\u003c\/li\u003e\n  \u003cli\u003eGluten-free and contains less than 1% synthetic fragrances\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free, built for makeup artists and everyday beauty lovers\u003c\/li\u003e\n  \u003cli\u003eCompact 0.4 oz \/ 12 ml size ideal for travel and touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAvailable in Black, SWEED Cloud Mascara blends performance with clean ingredients, offering a versatile option for day-to-night looks without compromising your routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SWEED Cloud Mascara waterproof or water-resistant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s water-resistant but not waterproof, and removes easily with warm water without scrubbing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, SWEED is vegan and cruelty-free with a clean formula and minimal synthetic fragrance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Sweed","offers":[{"title":"Default Title","offer_id":56236033638732,"sku":"B0CVBMGSWT","price":42.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/sweed-cloud-mascara-wand-application.jpg?v=1765749763","url":"https:\/\/belvera.co.uk\/products\/sweed-cloud-mascara-flake-free-smudge-proof-volumizing-mascara-black-vegan-cruelty-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}