{"product_id":"tec-italy-lumina-purple-shampoo-10-1-oz-neutralizes-yellow-green-tones-for-bleached-blond-gray-hair","title":"Tec Italy Lumina Purple Shampoo 10.1 oz – Neutralizes Yellow \u0026 Green Tones for Bleached, Blond \u0026 Gray Hair","description":"\u003ch2\u003eRevivable color care for bleached, blond, highlighted, and gray hair\u003c\/h2\u003e\n\u003cp\u003eTec Italy's Lumina Purple Shampoo uses a violet-based toning approach to refresh hair that has picked up green, copper, or dull reflections. When used as part of a routine, it helps reveal cooler, more vibrant highlights and lifts the overall brightness of white or gray strands without creating harsh contrasts.\u003c\/p\u003e\n\n\u003ch2\u003eHow Lumina Works\u003c\/h2\u003e\n\u003cp\u003eThe formula blends TRICONE—a natural and organic protein rebuilding complex made from keratin, silk, and wheat—with TRICOERBA, a botanical conditioner that revitalizes hair, adding body, silkiness, and shine. The blend is paired with antioxidants and UV protection to help preserve color and texture between color services.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits, in practical terms\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes greens, copper tones, and dull reflections on bleached, blond, or highlighted hair.\u003c\/li\u003e\n  \u003cli\u003eMinimizes yellowing in gray or white hair to reveal a cooler, crisper tone and fresher highlights.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisturizes and nourishes to improve softness and manageability.\u003c\/li\u003e\n  \u003cli\u003eContributes to body, silkiness, and subtle shine through TRICONE and TRICOERBA.\u003c\/li\u003e\n  \u003cli\u003eAntioxidants support color integrity and provide UV ray protection for color longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProfessional use and ethical notes\u003c\/h3\u003e\n\u003cp\u003eNote: The product is positioned for professional use. It is free from animal testing and animal by-products, reflecting a blend of Italian, American, and Mesoamerican technologies.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for 1–3 minutes to achieve the desired toning. Rinse thoroughly and follow with a conditioner if needed. Use 1–2 times per week or as your routine requires to maintain tone without overdoing it.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is Tec Italy Lumina Purple Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It tones bleached, blond, highlighted, and gray hair by neutralizing yellow and reflections, while moisturizing for softness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Lumina Purple Shampoo suitable for professional use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Marketed for professional use; it features TRICONE and TRICOERBA complexes and is not tested on animals.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tec Italy","offers":[{"title":"Default Title","offer_id":56231132823884,"sku":"B003MGIN9O","price":28.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/tec-italy-lumina-purple-shampoo-bottle-pour.jpg?v=1765710664","url":"https:\/\/belvera.co.uk\/products\/tec-italy-lumina-purple-shampoo-10-1-oz-neutralizes-yellow-green-tones-for-bleached-blond-gray-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}