{"product_id":"tigi-bed-head-dumb-blonde-purple-toning-shampoo-13-5-oz","title":"TIGI Bed Head Dumb Blonde Purple Toning Shampoo, 13.5 oz","description":"\u003ch2\u003eEnhance Blonde Vibrancy with a Gentle, Tone-Correcting Cleanse\u003c\/h2\u003e\n\u003cp\u003eThe TIGI Bed Head Dumb Blonde Purple Toning Shampoo offers a thoughtful blend of cleansing and color-loving care for blondes. Its violet-toned pigment is designed to counter brass and help cool undertones, delivering a refreshed look after each wash. The formula is lightweight and color-safe, making it suitable for weekly use with confidence.\u003c\/p\u003e\n\u003cp\u003eBeyond tone correction, the shampoo features Polyquaternium 10, a conditioning polymer that helps manage frizz, reduce static, and smooth flyaways. The result can be hair that feels softer, smoother, and more manageable, with a noticeable shine that doesn’t weigh hair down.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it work\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePurple toning pigment neutralizes brass and supports cooler blonde tones.\u003c\/li\u003e\n\u003cli\u003ePolyquaternium 10 helps prevent frizz, static, and flyaways for easier styling.\u003c\/li\u003e\n\u003cli\u003eGently cleansing, color-safe formula ideal for weekly use on color-treated hair.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and smooth with added vibrancy and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse once a week to maintain tone and refresh blondes.\u003c\/li\u003e\n\u003cli\u003eApply to wet hair, massage into a rich lather, rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with a color-safe conditioner to seal in moisture and boost manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-world benefits and notes\u003c\/h3\u003e\n\u003cp\u003eMany blondes appreciate how the wash can brighten cool tones while keeping hair feeling lightweight. The violet pigment appears visibly when lathering, and the conditioning ingredients help hair feel softer after rinsing. This shampoo is described as helpful for chemically treated hair, offering gentle cleansing alongside conditioning benefits.\u003c\/p\u003e\n\u003cp\u003eIf your routine includes regular color maintenance, this purple-toning option can fit in between salon visits, supporting a refreshed look without extra steps or heavy formulas.\u003c\/p\u003e\n\u003ch3\u003eConsistency matters\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCreamy lather with violet pigment helps tone maintenance.\u003c\/li\u003e\n\u003cli\u003eColor-safe and gentle enough for weekly use.\u003c\/li\u003e\n\u003cli\u003ePairs with conditioning treatments to boost softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho might love it\u003c\/h3\u003e\n\u003cp\u003eIdeal for lightened, highlighted, or color-treated blondes who want a weekly product that supports cool-toned shine and manageability without compromising softness.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is TIGI Bed Head Dumb Blonde Purple Toning Shampoo suitable for all blonde shades?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It targets brass and supports cooler tones with a color-safe formula for weekly use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use the shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once a week on wet hair, lather, rinse, and follow with conditioner if desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TIGI","offers":[{"title":"Default Title","offer_id":56230929301836,"sku":"B00IOWGJAQ","price":27.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/tigi-bed-head-dumb-blonde-purple-toning-shampoo-bottle.jpg?v=1765708151","url":"https:\/\/belvera.co.uk\/products\/tigi-bed-head-dumb-blonde-purple-toning-shampoo-13-5-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}