{"product_id":"tower-28-beauty-swipe-serum-concealer-hydrating-medium-coverage-for-sensitive-skin-shade-11-oc","title":"Tower 28 Beauty Swipe Serum Concealer - Hydrating Medium-Coverage for Sensitive Skin, Shade 11 OC","description":"\u003cp\u003eDiscover a serum-inspired concealer that doubles as skincare for everyday wear. Tower 28 Beauty Swipe Serum Concealer glides on with a skin-like finish while delivering medium buildable coverage. The lightweight, hydrating formula feels breathable on sensitive, dry skin and blurs imperfections for a natural look that lasts through the day.\u003c\/p\u003e\n\u003ch3\u003eWhy shoppers love its skin-first approach\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating buildable coverage with a natural, skin-like finish that blurs imperfections without caking.\u003c\/li\u003e\n  \u003cli\u003eCreamy, non-drying texture that blends seamlessly and resists settling into fine lines.\u003c\/li\u003e\n  \u003cli\u003eFeatherweight feel that stays comfortable from morning to night, ideal for all-day wear.\u003c\/li\u003e\n  \u003cli\u003eSkin-loving actives and antioxidants nourish while you wear, contributing to a calm, comfortable complexion.\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested, fragrance-free, non-comedogenic, cruelty-free, and vegan for a clean beauty routine.\u003c\/li\u003e\n  \u003cli\u003eParabens, sulfates, and common irritants are absent in a formula designed for sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAnyone with sensitive, dry, or irritated skin seeking a gentle, breathable concealer.\u003c\/li\u003e\n  \u003cli\u003ePeople who want adjustable coverage from sheer to medium without a heavy finish.\u003c\/li\u003e\n  \u003cli\u003eUsers preferring a clean, vegan, cruelty-free product that pairs with skincare steps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade, undertone, and shade range\u003c\/h3\u003e\n\u003cp\u003eShade 11 OC is described as tan with cool undertones, designed to blend naturally into lighter-wair tones and warm complexions alike. Tower 28 offers a broad shade range of 20 versatile shades to help you find a near-perfect match.\u003c\/p\u003e\n\u003ch3\u003eTexture, finish, and wear\u003c\/h3\u003e\n\u003cp\u003eThe serum-like texture delivers a lightweight, skin-like finish that looks effortless on close-up and distance shots. It provides long-lasting coverage that you can build, while maintaining a non-cakey feel throughout the day.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount directly onto the skin where you need coverage.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertips or a brush for a seamless finish.\u003c\/li\u003e\n  \u003cli\u003eBuild coverage gradually as needed without heaviness.\u003c\/li\u003e\n  \u003cli\u003eUse daily to brighten, conceal, and refine your complexion with comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n\u003cp\u003eFrom morning routines to midday touch-ups, this concealer stays comfortable while addressing under-eye circles, redness, and blemishes. The fragrance-free, non-irritating formula is designed to support sensitive skin without compromising a natural look.\u003c\/p\u003e\n\u003ch3\u003eClean beauty commitments\u003c\/h3\u003e\n\u003cp\u003eBeyond performance, the formula aligns with thoughtful beauty standards: vegan, cruelty-free, and free from parabens and sulfates. The skincare-infused approach includes moisturizing actives and antioxidants to care for your complexion as you conceal.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What skin types is Tower 28 Swipe Serum Concealer suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Fragrance-free, non-comedogenic and dermatologist-tested, it suits sensitive, dry, or irritated skin with lightweight, buildable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Tower 28 Swipe Serum Concealer for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a small amount to blemishes or under the eyes, blend with fingertips or brush, and build as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":56240978100556,"sku":"B0CFWT55F5","price":36.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/tower-28-beauty-swipe-serum-concealer-tube-cap.jpg?v=1765800469","url":"https:\/\/belvera.co.uk\/products\/tower-28-beauty-swipe-serum-concealer-hydrating-medium-coverage-for-sensitive-skin-shade-11-oc","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}