{"product_id":"tower-28-beauty-swipe-serum-concealer-hydrating-medium-coverage-for-sensitive-skin-shade-2-0-bu","title":"Tower 28 Beauty Swipe Serum Concealer – Hydrating Medium Coverage for Sensitive Skin | Shade 2.0 BU","description":"\u003ch2\u003eHydration meets buildable coverage in a serum-like concealer\u003c\/h2\u003e\n\u003cp\u003eTower 28 Beauty Swipe Serum Concealer blends skincare-informed hydration with everyday color correction. The formula is serum-based, delivering medium buildable coverage with a natural, skin-like finish. The hydrating base helps blur dark circles, redness, and blemishes while maintaining a breathable, comfortable feel. Shade 2.0 BU is tailored for fair skin with neutral undertones and sits within a broader range of 20 versatile shades. The compact 0.22 fl oz tube makes it easy to tuck into your routine or keep on the go.\u003c\/p\u003e\n\n\u003ch3\u003eA formula designed with sensitive skin in mind\u003c\/h3\u003e\n\u003cp\u003eDesigned for gentle wear, this concealer is fragrance-free, non-comedogenic, and dermatologist-tested. It includes moisturizing actives and antioxidants to support comfort on sensitive, dry, or irritated skin. The light, creamy texture is non-drying and blends effortlessly without settling into fine lines.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHydrating buildable coverage for a natural finish\u003c\/li\u003e\n  \u003cli\u003eCreamy, non-cakey texture that blends easily\u003c\/li\u003e\n  \u003cli\u003eFragrance-free, non-comedogenic, dermatologist-tested\u003c\/li\u003e\n  \u003cli\u003eParaben- and sulfate-free, vegan and cruelty-free for safe wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use and what to expect\u003c\/h3\u003e\n\u003cp\u003eApply a small amount directly onto the skin or blemishes. Blend with fingertips or a brush for a seamless, skin-like finish. Build coverage gradually to brighten, conceal, and refine your complexion with comfortable wear throughout the day.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply in thin layers for the most natural look\u003c\/li\u003e\n  \u003cli\u003eTap or blend with fingertips or a brush for even results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eShade range and lifestyle fit\u003c\/h3\u003e\n\u003cp\u003eWith 20 shades, Tower 28 Beauty Swipe Serum Concealer offers options for a wide range of undertones. Shade 2.0 BU suits fair skin with a neutral tone, pairing well with many foundations or worn solo for a refined correction that feels light as air. The formula emphasizes hydration and skin comfort, making it a versatile choice for daily wear, travel, or touch-ups.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 Swipe Serum Concealer fragrance-free and suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is fragrance-free, non-comedogenic, and dermatologist-tested for gentle, everyday wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What coverage and finish can I expect from this concealer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It delivers medium buildable coverage with a natural, skin-like finish that hydrates while concealing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":56240618602828,"sku":"B0CFWJ9Z4T","price":36.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/tower-28-beauty-swipe-serum-concealer-packaging_f6c36a83-2f39-4446-a252-ad8aae42ecd9.jpg?v=1765798279","url":"https:\/\/belvera.co.uk\/products\/tower-28-beauty-swipe-serum-concealer-hydrating-medium-coverage-for-sensitive-skin-shade-2-0-bu","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}