{"product_id":"tower-28-beauty-swipe-serum-concealer-hydrating-medium-coverage-for-sensitive-skin-shade-4-0-dtla","title":"Tower 28 Beauty Swipe Serum Concealer – Hydrating Medium Coverage for Sensitive Skin (Shade 4.0 DTLA)","description":"\u003cp\u003eMeet Tower 28 Beauty Swipe Serum Concealer, a hydrating, serum like formula that hides imperfections while caring for your skin. The shade 4.0 DTLA is light with cool undertones, designed to brighten the under eye area, soften redness, and blur blemishes without a heavy or obvious finish. This lightweight concealer blends like a skincare treatment and builds to medium coverage that still reads as natural in daylight and on camera.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday wear, the concealer sits on the skin with a skin like, breathable feel. It’s fragrance free and non comedogenic, making it a considerate choice for sensitive or dry complexions. The packaging holds 0.22 fl oz (6.5 ml), a compact option for your vanity or makeup bag that won’t overwhelm your routine.\u003c\/p\u003e\n\u003ch3\u003eWhy shoppers may consider it\u003c\/h3\u003e\n\u003cp\u003eThe formula features moisturizing actives and antioxidants that may support comfort during wear. It is dermatologist tested and formulated without parabens or sulfates, aligning with vegan and cruelty free standards for a clean beauty experience that many users value.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating buildable coverage that blends into the skin for a natural look and feel.\u003c\/li\u003e\n  \u003cli\u003eCreamy, non cakey texture that stays smooth and avoids settling into fine lines.\u003c\/li\u003e\n  \u003cli\u003eSkin loving ingredients designed for sensitive, dry, or irritated skin without heaviness.\u003c\/li\u003e\n  \u003cli\u003eClean, vegan, cruelty free formulation that avoids irritants while delivering reliable color correction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture and finish\u003c\/h3\u003e\n\u003cp\u003eThe serum like base delivers a light, cooling sensation as it glides on. With gradual layering, you can reach medium coverage that still reads as skin like and breathable. The finish remains natural with a soft glow rather than a matte mask, making it suitable for those who prefer a refined, everyday look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy texture that blends easily with fingertips or a brush.\u003c\/li\u003e\n  \u003cli\u003eSkin like finish that avoids cakiness even after multiple layers.\u003c\/li\u003e\n  \u003cli\u003eLight, breathable feel ideal for warm climates or long days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade 4.0 DTLA and versatility\u003c\/h3\u003e\n\u003cp\u003eShade 4.0 DTLA is designed for lighter complexions seeking a cool undertone that counteracts redness and brightens the under eye area. It pairs well with fair to light skin tones and can be used to contour subtle areas while maintaining a buoyant, airy complexion.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCool undertones help balance redness and neutralize warm spots.\u003c\/li\u003e\n  \u003cli\u003eLight with medium build lets you spot conceal or cover more areas as needed.\u003c\/li\u003e\n  \u003cli\u003eCompatible with most Tower 28 complexion products for a cohesive look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount directly to the target areas such as under eyes, redness, or blemishes.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertips or a brush for a seamless finish. Build coverage gradually as desired.\u003c\/li\u003e\n  \u003cli\u003eUse daily with your skincare and optional powder for extended wear without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal life scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMorning routines where you want a natural, awake look without heavy makeup.\u003c\/li\u003e\n  \u003cli\u003eConcealing tiny imperfections while keeping skin feeling hydrated and breathable.\u003c\/li\u003e\n  \u003cli\u003eTouch ups during the day for a refreshed, undetectable correction.\u003c\/li\u003e\n  \u003cli\u003eUnder eye brightening in photos or video without a heavy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSize and availability note: 0.22 fl oz (6.5 ml) per tube. Shade 4.0 DTLA offers a light, cool toned option for sensitive skin seeking a natural correction.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should consider Tower 28 Beauty Swipe Serum Concealer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for sensitive and dry skin; fragrance-free, non-comedogenic, and dermatologist-tested.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much coverage does this concealer provide and how to build it up?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Provides medium buildable coverage; apply a small amount and blend, layering gradually as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":56240493625676,"sku":"B0CFWMNJX2","price":36.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/tower-28-beauty-swipe-serum-concealer-packaging.jpg?v=1765797161","url":"https:\/\/belvera.co.uk\/products\/tower-28-beauty-swipe-serum-concealer-hydrating-medium-coverage-for-sensitive-skin-shade-4-0-dtla","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}