{"product_id":"tower-28-lipsoftie-hydrating-tint-lip-balm-blood-orange-vanilla","title":"Tower 28 LipSoftie Hydrating Tint Lip Balm – Blood Orange Vanilla","description":"\u003cdiv\u003e\n\u003ch2\u003eLipSoftie: Hydrating Tint Lip Balm That Feels Like a Lip Mask\u003c\/h2\u003e\n\u003cp\u003eThe LipSoftie formula is described as non-sticky and ultra-nourishing, delivering instant comfort and long-lasting hydration. It is crafted for lips that are sensitive, dry, or irritated, offering a soft, cushiony feel you can wear all day.\u003c\/p\u003e\n\u003ch3\u003eSensory experience\u003c\/h3\u003e\n\u003cp\u003eWhen you glide LipSoftie on, it coats lips with a dewy, glossy finish that looks natural and effortless. The sheer red-orange tint adds a hint of color without overpowering your look.\u003c\/p\u003e\n\u003ch3\u003eFlavor and fragrance\u003c\/h3\u003e\n\u003cp\u003eAvailable in Vanilla, Watermelon Kiwi, Dulce de Leche, Ube Vanilla, and Blood Orange Vanilla, LipSoftie uses food-grade flavors and fragrance-free formulations to help prevent drying. The result is a comfortable, sip-friendly lip experience.\u003c\/p\u003e\n\u003ch3\u003eSafety and skin-safety\u003c\/h3\u003e\n\u003cp\u003eDermatologist-tested and recognized by the National Eczema Association, LipSoftie is designed with sensitive skin in mind and aims to be gentle on lips while delivering hydration.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNon-sticky, cushiony-soft texture that feels plush rather than waxy\u003c\/li\u003e\n\u003cli\u003eInstant comfort with long-lasting moisture that helps lips stay soft\u003c\/li\u003e\n\u003cli\u003eSheer tint that complements many skin tones for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use: Apply generously for hydrated, smooth lips—anywhere, anytime. You can wear LipSoftie solo or beneath lipstick for a soft, refined base. For overnight benefits, its hydrating formula can support continuous moisture during rest.\u003c\/p\u003e\n\u003ch3\u003eUsage tips\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eKeep it handy in your bag or desk for quick touch-ups\u003c\/li\u003e\n\u003cli\u003eLayer with lipstick for added depth and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is LipSoftie best used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A non-sticky, hydrating tinted lip balm designed for daily wear on dry or sensitive lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LipSoftie safe for sensitive or eczema-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's dermatologist-tested and NEA-recognized, suitable for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":56246527164748,"sku":"B0CWHH75WR","price":28.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/tower-28-lipsoftie-balm-packaging-closeup_jpg.jpg?v=1765828920","url":"https:\/\/belvera.co.uk\/products\/tower-28-lipsoftie-hydrating-tint-lip-balm-blood-orange-vanilla","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}