{"product_id":"tower-28-swipe-serum-concealer-hydrating-buildable-coverage-for-sensitive-skin-shade-9-0-mdr","title":"Tower 28 Swipe Serum Concealer – Hydrating Buildable Coverage for Sensitive Skin (Shade 9.0 MDR)","description":"\u003ch2\u003eHydrating, Skin-Like Coverage You Can Build\u003c\/h2\u003e\n\u003cp\u003eTower 28 Swipe Serum Concealer blends skincare benefits with makeup to deliver medium buildable coverage that looks like your own skin. Shade 9.0 MDR is a medium tone with warm undertones, designed to flatter a range of warm complexions. The formula is fragrance-free, dermatologist-tested, and suitable for sensitive or dry skin, making it a versatile choice for everyday wear.\u003c\/p\u003e\n\u003ch3\u003eSoft, Hydrating Texture That Feels Like a Serum\u003c\/h3\u003e\n\u003cp\u003eThe concealer uses a serum-based base that glides on smoothly, blending into a natural, skin-like finish. It minimizes the appearance of dark circles, redness, and blemishes without a cakey or drying effect. The lightweight feel stays comfortable from morning routines to evening outings.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating buildable coverage with a natural, skin-like finish\u003c\/li\u003e\n  \u003cli\u003eCreamy texture that blends easily and avoids settling into fine lines\u003c\/li\u003e\n  \u003cli\u003eFragrance-free, non-comedogenic formula that’s gentle on sensitive skin\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested and free from parabens and sulfates; vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSkin-Supporting Ingredients and Clean Beauty\u003c\/h3\u003e\n\u003cp\u003eDesigned with moisturizing actives and antioxidants, the concealer aims to comfort dry or irritated skin while maintaining a lightweight feel. While it’s not a treatment, many users notice a calmer, more even base as they wear it, especially when paired with a skincare routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisturizing actives and antioxidants to support comfort\u003c\/li\u003e\n  \u003cli\u003eFree from fragrance, parabens, and sulfates for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and vegan, cruelty-free for clean beauty standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use for Everyday Confidence\u003c\/h3\u003e\n\u003cp\u003eApply a small amount directly where coverage is needed. Tap and blend with fingertips or a brush, building gradually to avoid heaviness. You can use it under the eyes, on redness, or to even out the complexion.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm the product between fingers for a seamless blend\u003c\/li\u003e\n  \u003cli\u003eLayer in areas of concern to achieve your desired level of coverage\u003c\/li\u003e\n  \u003cli\u003eSet with a light powder if you prefer a longer-lasting finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAvailable in 20 versatile shades, including 9.0 MDR, this concealer is designed to suit a range of undertones while supporting comfortable wear throughout the day.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free, dermatologist-tested, and non-comedogenic, designed to be gentle on dry or irritated skin while offering buildable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is shade 9.0 MDR like and who is it for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: 9.0 MDR is a medium shade with warm undertones designed for warmer tones, with adjustable, buildable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":56240618799436,"sku":"B0CFWGD66Z","price":36.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/tower-28-swipe-serum-concealer-9-0-mdr-bottle.jpg?v=1765798279","url":"https:\/\/belvera.co.uk\/products\/tower-28-swipe-serum-concealer-hydrating-buildable-coverage-for-sensitive-skin-shade-9-0-mdr","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}