{"product_id":"tower-28-swipe-serum-concealer-hydrating-buildable-coverage-for-sensitive-skin-shade-noho-10","title":"Tower 28 Swipe Serum Concealer - Hydrating Buildable Coverage for Sensitive Skin, Shade NoHo 10","description":"\u003ch2\u003eHydrating, serum-like concealer with buildable coverage\u003c\/h2\u003e\n\u003cp\u003eThe Tower 28 Swipe Serum Concealer blends the comfort of skincare with the convenience of makeup. Its lightweight, serum-based formula delivers medium buildable coverage with a natural, skin-like finish. Designed to blur redness, dark circles, and minor blemishes, it feels comfortable on the skin and works well for everyday wear.\u003c\/p\u003e\n\u003cp\u003eKey benefits include a hydrating texture that helps prevent a dry, cakey appearance. The creamy consistency blends effortlessly, so you can tailor the coverage from light to medium without piling or settling into fine lines. With a focus on skin-health, the concealer incorporates moisturizing actives and antioxidants to support a calm, balanced base while you get ready for the day.\u003c\/p\u003e\n\n\u003ch3\u003eSkin-loving formulation for sensitive skin\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free, non-comedogenic, and dermatologist-tested for sensitive, dry, or irritated skin.\u003c\/li\u003e\n  \u003cli\u003eFree from parabens and sulfates, aligning with clean beauty standards while remaining vegan and cruelty-free.\u003c\/li\u003e\n  \u003cli\u003eAvailable in 20 versatile shades designed to complement a wide range of undertones, including NoHo (Shade 10: Medium Tan with Golden Undertones).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eShade NoHo 10 — Medium Tan with Golden Undertones\u003c\/h3\u003e\n\u003cp\u003eNoHo 10 is crafted for warm skin tones, offering a natural brightness that blends with golden undertones for a seamless finish. It pairs well with a broad spectrum of foundations and skin tones, making it a versatile option for daily wear and quick touch-ups.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount directly onto the skin or blemishes.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertips or a brush for a seamless, skin-like finish.\u003c\/li\u003e\n  \u003cli\u003eBuild coverage as needed, using light layers to avoid heaviness.\u003c\/li\u003e\n  \u003cli\u003eUse daily as part of your routine to brighten, conceal, and even tone with comfortable wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat to expect in everyday use\u003c\/h3\u003e\n\u003cp\u003eExpect a hydrating, breathable feel that moves with your skin. The formula aims to provide a natural-looking correction that can adapt from a sheer daily finish to a more defined medium coverage, depending on your needs and technique.\u003c\/p\u003e\n\n\u003cp\u003eWhile individual results vary, many beauty lovers appreciate the pampering texture, the shade range including NoHo 10, and the clean, skin-friendly positioning of this concealer as part of a thoughtful makeup routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer fragrance-free and suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is fragrance-free, non-comedogenic, and dermatologist-tested, designed with sensitive skin in mind.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is NoHo and who is this concealer best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade NoHo is Medium Tan with Golden Undertones, ideal for warm skin tones seeking natural brightness in daily wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":56240139436364,"sku":"B0FL769HML","price":36.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/tower28-swipe-serum-concealer-tube-closeup.jpg?v=1765795352","url":"https:\/\/belvera.co.uk\/products\/tower-28-swipe-serum-concealer-hydrating-buildable-coverage-for-sensitive-skin-shade-noho-10","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}