{"product_id":"truss-purple-shampoo-toner-for-blonde-hair-neutralize-brass-hydrate-protect-color-10-14-fl-oz","title":"TRUSS Purple Shampoo \u0026 Toner for Blonde Hair – Neutralize Brass, Hydrate \u0026 Protect Color (10.14 Fl Oz)","description":"\u003ch2\u003eMeet TRUSS Purple Shampoo \u0026amp; Toner\u003c\/h2\u003e\n\u003cp\u003eDesigned for blondes and color-treated hair, this formula blends tone-perfecting violet pigments with hydrating actives to help neutralize brass and yellow hues. Whether you’re bleaching, greying, or highlighting, it refreshes your look without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eSalt-free and with a physiological pH, it cleanses gently while supporting color between salon visits. It also doubles as a lightweight toner, helping you maintain brightness daily while keeping moisture in balance.\u003c\/p\u003e\n\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eTone-Perfecting Pigment Blend neutralizes orange tones in bleached hair and yellow hues in gray hair, helping strands look brighter and more vibrant.\u003c\/li\u003e\n  \u003cli\u003eHydrating Daily Color Protection salt-free formula with balanced pH that gently cleans while helping protect color between appointments.\u003c\/li\u003e\n  \u003cli\u003eRestore Strength, Shine \u0026amp; Elasticity hydrating actives replenish moisture, reduce frizz, and improve flexibility for healthier, shinier hair.\u003c\/li\u003e\n  \u003cli\u003eSalt-free daily toner helps prevent color oxidation between salon visits without drying hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eMassage a small amount through wet hair after a thorough rinse, focusing on mid-lengths to ends. Leave for two minutes, then rinse thoroughly. If toning blondes or brassy tones, repeat as needed for deeper neutralization. Pro tip: incorporate as part of your regular wash for ongoing tone maintenance.\u003c\/p\u003e\n\n\u003ch2\u003ePractical Tips \u0026amp; Real-Life Scenarios\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eBetween salon visits, refresh tone and maintain brightness on a busy schedule.\u003c\/li\u003e\n  \u003cli\u003eWhile swimming or sun exposure, preserve color brightness and moisture without buildup.\u003c\/li\u003e\n  \u003cli\u003eDaily routine offers a simple color-protective cleanse as part of your regular wash.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy TRUSS\u003c\/h2\u003e\n\u003cp\u003eTRUSS is a trusted name in hair care with products used in salons across more than 22 countries. The line emphasizes color protection, hydration, and everyday manageability for diverse hair needs.\u003c\/p\u003e\n\n\u003ch2\u003eIs This Right For You?\u003c\/h2\u003e\n\u003cp\u003eIdeal for blondes dealing with brassiness, gray hair with yellow undertones, or highlights seeking extra tone maintenance and moisture.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes TRUSS Purple Shampoo \u0026amp; Toner good for blondes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It combines tone-perfecting violet pigments with hydrating actives to neutralize brass and maintain moisture between salon visits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use this product for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, massage, leave for two minutes, rinse, and repeat as needed for toning; suitable between salon visits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":56236155896140,"sku":"B01M7XSYF5","price":46.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/truss-purple-shampoo-toner-bottle-front.jpg?v=1765750995","url":"https:\/\/belvera.co.uk\/products\/truss-purple-shampoo-toner-for-blonde-hair-neutralize-brass-hydrate-protect-color-10-14-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}