{"product_id":"truss-ultra-hydration-plus-shampoo-restore-elasticity-shine-body-for-color-chemical-treated-hair","title":"TRUSS Ultra Hydration PLUS Shampoo – Restore Elasticity, Shine \u0026 Body for Color \u0026 Chemical Treated Hair","description":"\u003ch2\u003eTRUSS Ultra Hydration PLUS Shampoo: Deep Moisture for Color \u0026amp; Chemical Treated Hair\u003c\/h2\u003e\n\u003cp\u003eColor- and chemically treated hair often bears signs of processing and environmental stress. TRUSS Ultra Hydration PLUS Shampoo is designed to provide intensive moisture while supporting overall hair feel and movement. This formula aims to help strands feel more resilient from the very first wash, without promising guaranteed results. It’s crafted to work across textures, from fine to coarse, and to pair with your regular styling routine.\u003c\/p\u003e\n\n\u003ch3\u003eWhy this shampoo stands out\u003c\/h3\u003e\n\u003cp\u003eThe core idea is to deliver moisture where it’s needed most. Micro nutrients embed keratin proteins and amino acids into the hair cuticle, helping to reinforce the fiber from inside out. This approach supports smoother, more controllable texture and helps color- treated hair maintain its vitality between appointments. The product is pH-balanced, which contributes to a balanced feel from scalp to strand and makes it suitable for daily use.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDeep moisturizing action for extremely damaged hair from chemical services and environmental factors.\u003c\/li\u003e\n  \u003cli\u003eRepair formula delivers micro nutrients and keratin proteins into the cuticle to support color- and chemical-damage repair.\u003c\/li\u003e\n  \u003cli\u003eRestores strength and elasticity by locking in nutrients and hydration for ongoing resilience.\u003c\/li\u003e\n  \u003cli\u003eAdds shine and body across textures, helping hair move with natural luster and vitality.\u003c\/li\u003e\n  \u003cli\u003eNatural anti-frizz ingredients like collagen, cottonseed oil, and soy lecithin help seal the cuticle and combat humidity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow it works in real life\u003c\/h3\u003e\n\u003cp\u003eIn everyday use, this shampoo provides a lightweight cleanse that leaves hair feeling nourished, not weighed down. The micro nutrient delivery is designed to support moisture from within, while the zinc-free, gentle formula helps hair feel smoother after the rinse. You may notice improved manageability and a more cohesive base for styling products, especially on color- or chemically treated locks.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMicro nutrients reach inside the hair shaft to deliver moisture and support from within.\u003c\/li\u003e\n  \u003cli\u003eThe pH-balanced formula is gentle enough for daily use and compatible with all textures.\u003c\/li\u003e\n  \u003cli\u003eAnti-frizz ingredients help manage humidity, making styling easier throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to incorporate into your routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp and lengths, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eRepeat if desired, then follow with TRUSS conditioner to lock in moisture.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual or let hair air-dry for a natural finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is TRUSS Ultra Hydration PLUS Shampoo suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it targets color and chemical damage while adding shine and body for all textures when used as part of a regular routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What key benefits can I expect from using this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Hydration for damaged hair, improved elasticity, added shine and body, plus frizz management from anti-frizz ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":56237283901772,"sku":"B0789VCBF6","price":46.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/truss-ultra-hydration-plus-shampoo-bottle-pour.jpg?v=1765763073","url":"https:\/\/belvera.co.uk\/products\/truss-ultra-hydration-plus-shampoo-restore-elasticity-shine-body-for-color-chemical-treated-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}