{"product_id":"uppercut-deluxe-weightless-easy-hold-hair-pomade-3-1-oz-matte-water-based","title":"UPPERCUT DELUXE Weightless Easy Hold Hair Pomade, 3.1 oz – Matte, Water-Based","description":"\u003ch2\u003eWeightless, Natural Hold with Easy Hold\u003c\/h2\u003e\n\u003cp\u003eExperience a weightless touch with UPPERCUT DELUXE Weightless Easy Hold Hair Pomade. This water-based formula uses a creamy, aerated base to deliver a natural matte finish without heavy residue that weighs hair down. It’s designed to be easy to apply and pleasant to wear, making everyday styling feel effortless rather than fussy.\u003c\/p\u003e\n\u003cp\u003eDesigned for quick styling, Easy Hold coats each hair strand for flexible movement, helping you achieve textured looks that stay true to form through the day. The result is a dry-looking, natural finish that avoids shine and heaviness, ideal for casual, textured styles that feel light and breathable.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Easy Hold stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-based formula that washes out easily and leaves hair light\u003c\/li\u003e\n  \u003cli\u003eNatural matte finish that reflects light softly for dry-looking, non-greasy styles\u003c\/li\u003e\n  \u003cli\u003eWeightless hold with no visible product residue, unlike many oil-based pomades\u003c\/li\u003e\n  \u003cli\u003eTriple whipped aerated cream base glides through hair for even distribution\u003c\/li\u003e\n  \u003cli\u003eMoisture-aware design that helps reduce dryness by drawing some moisture into the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Easy Hold experience is built for men who want texture, volume and lift without sacrificing natural movement. It suits loose textured styles that favor a soft, finished look and a hair that still feels flexible to touch.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount in your palms\u003c\/li\u003e\n  \u003cli\u003eWarm between fingertips until creamy, then apply evenly through towel-dried or dry hair\u003c\/li\u003e\n  \u003cli\u003eWork with your fingers to shape the crown and sides for texture\u003c\/li\u003e\n  \u003cli\u003eRework throughout the day; add a touch more if you want more hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWho should consider Easy Hold? If you prefer a matte, natural finish with light control and easy maintenance, this pomade fits a range of hair types and lengths. It supports everyday looks from casual bed head to refined textured styles without weighing hair down.\u003c\/p\u003e\n\u003ch3\u003eReal life use cases\u003c\/h3\u003e\n\u003cp\u003eImagine a daytime meeting, a casual brunch, or a night out. Easy Hold keeps hair feeling light and touchable while maintaining form, without the heaviness or slickness some styles demand. It’s a practical choice for daily routines where quick touch-ups are welcome.\u003c\/p\u003e\n\u003cp\u003eIn short, Easy Hold offers a versatile path to texture, lift and a natural finish that stays comfortable from morning to evening.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Easy Hold best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best for textured, loose styles with a natural matte finish and light hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Easy Hold be washed out easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, as a water-based formula, it cleans out with shampoo without residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"UPPERCUT DELUXE","offers":[{"title":"Default Title","offer_id":56234961437004,"sku":"B073VMQCCN","price":33.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/uppercut-deluxe-easy-hold-packaging.jpg?v=1765742433","url":"https:\/\/belvera.co.uk\/products\/uppercut-deluxe-weightless-easy-hold-hair-pomade-3-1-oz-matte-water-based","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}