{"product_id":"urban-decay-24-7-eyeshadow-single-ride-deep-brown-shimmer-with-purple-shift","title":"Urban Decay 24\/7 Eyeshadow Single – Ride: Deep Brown Shimmer with Purple Shift","description":"\u003ch2\u003eRide into a versatile, longwear eye look\u003c\/h2\u003e\n\u003cp\u003eDiscover Urban Decay 24\/7 Longwear Eyeshadow Single in Ride, a deep brown shade with a purple shift that catches the eye from every angle. The creamy, vegan formula delivers high-pigment color that glides on with a velvety touch, while offering up to 12 hours of wearable wear. This single shadow is designed for crease-free color that stays comfortable all day, making it a reliable component for a quick office look or a more dramatic evening statement.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes Ride stand out is its blendability and relative ease of use. The shade can be built from a soft wash of color to a bolder, multi-dimensional finish, with minimal fallout reported even when working with deeper hues or unexpected shifts in the surface light. By design, it pairs well with other UD finishes to craft a look that moves with your day—from steady commutes to after-dark plans.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-pigment, velvety-soft, vegan formula that glides on smoothly for bold color with minimal effort.\u003c\/li\u003e\n  \u003cli\u003eExtreme blendability allows for seamless layering while keeping edges crisp and color even.\u003c\/li\u003e\n  \u003cli\u003eShade available in finishes across the Urban Decay lineup (matte, satin, shimmer, metallic, glitter) for versatile looks.\u003c\/li\u003e\n  \u003cli\u003ePro tips include applying with a fingertip for maximum payoff and using a damp brush or setting spray for intensified coverage.\u003c\/li\u003e\n  \u003cli\u003ePair with primer and setting spray to help extend wear and keep color vibrant throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply dry for a soft wash of color, or dampen the brush for a more vibrant, long-lasting effect.\u003c\/li\u003e\n  \u003cli\u003eBuild gradually to maintain control—perfect for both daytime and evening looks.\u003c\/li\u003e\n  \u003cli\u003eLayer with your preferred Urban Decay eye products, like Original Eyeshadow Primer Potion and All Nighter Setting Spray, to help color stay put.\u003c\/li\u003e\n  \u003cli\u003eUse your finger for payoff on the lid, then blend with a brush for a seamless blend.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhile results can vary by lighting and skin, Ride is designed to be a flexible, high-quality option for a wide range of shades and finishes across the line. This shade invites experimentation and daily versatility without promising guaranteed outcomes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Urban Decay 24\/7 Eyeshadow Single Ride wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Up to 12 hours of crease-free color; wear varies by skin type and environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What finishes are available for Urban Decay 24\/7 Eyeshadow singles?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Matte, satin, shimmer, metallic, and glitter finishes are available across the lineup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"URBAN DECAY","offers":[{"title":"Default Title","offer_id":56240307274060,"sku":"B092JQ1M8F","price":35.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/urban-decay-247-eyeshadow-ride-deep-brown-shimmer-purple-shift.jpg?v=1765796205","url":"https:\/\/belvera.co.uk\/products\/urban-decay-24-7-eyeshadow-single-ride-deep-brown-shimmer-with-purple-shift","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}