{"product_id":"urban-decay-24-7-glide-on-waterproof-eyeliner-pencil-in-empire-matte-eggplant-purple-0-04-oz","title":"URBAN DECAY 24\/7 Glide-On Waterproof Eyeliner Pencil in Empire – Matte Eggplant Purple, 0.04 oz","description":"\u003ch2\u003eEmpire matte eggplant definition\u003c\/h2\u003e\n\u003cp\u003eURBAN DECAY 24\/7 Glide-On Waterproof Eyeliner Pencil in Empire delivers a deep matte eggplant shade designed to define eyes with a single stroke. The creamy formula glides on smoothly, avoiding tugging, and dries into a waterproof, smudge-proof finish that can last up to 16 hours.\u003c\/p\u003e\n\u003ch3\u003eWhy this liner stands out\u003c\/h3\u003e\n\u003cp\u003eEmpire is part of a trusted, award-winning line known for waterproof color that won’t budge. The formula is ultra-creamy and skip-free, yet dries down to a durable finish. Hydrating ingredients—vitamin E, jojoba oil, and cottonseed oil—help condition the lash line as you wear it, making it comfortable from morning to night.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAward-winning waterproof eyeliner that delivers intense, long-wearing color\u003c\/li\u003e\n  \u003cli\u003eMatte Empire shade with a rich eggplant purple tone\u003c\/li\u003e\n  \u003cli\u003eCreamy, skip-free application that dries down for all-day wear\u003c\/li\u003e\n  \u003cli\u003eMoisturizing ingredients that hydrate and condition the skin around the eye\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and designed to pair with UD primers for custom looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use and pair\u003c\/h3\u003e\n\u003cp\u003eDraw a crisp line for definition, or soften the edge for a smoky look. The pencil can be layered with other finishes in the 24\/7 range and works well with UD Eyeshadow Primer Potion as a base to extend color and enhance blending.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-wearing definition that resists smudging through daily activities\u003c\/li\u003e\n  \u003cli\u003eBase-ready for a creamy eyeshadow look when used with a primer\u003c\/li\u003e\n  \u003cli\u003ePair with other UD finishes for depth and dimension\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use and tips\u003c\/h3\u003e\n\u003cp\u003eIn real-life use, Empire’s matte finish reads sophisticatedly from desk to dinner. The color stays true in daylight and indoor lighting, while the texture remains comfortable on the lash line. It holds up against humidity and light moisture for most days, with touch-ups only as needed for a fresh look.\u003c\/p\u003e\n\u003cp\u003eTo keep the tip precise, use the Grind House Double Barrel Pencil Sharpener to maintain a clean edge for sharp wings or soft, diffused lines. The liner is cruelty-free and designed to pair smoothly with UD’s primer and shadow options for flexible looks.\u003c\/p\u003e\n\u003ch3\u003eShade and versatility\u003c\/h3\u003e\n\u003cp\u003eEmpire’s dark eggplant purple complements neutrals and jewel tones alike, allowing for bold daytime definition or a sultry evening smokiness. This shade works well with a champagne or taupe highlight for contrast, or layered with a plum-toned shadow for depth.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is URBAN DECAY 24\/7 Glide-On Waterproof Eyeliner Pencil waterproof and transfer-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the Empire shade and other colors are designed to be waterproof and transfer-proof for up to 16 hours under typical use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a special sharpener for the pencil?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, use the Grind House Double Barrel Pencil Sharpener to maintain a precise, crisp tip.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"URBAN DECAY","offers":[{"title":"Default Title","offer_id":56235470946636,"sku":"B00C9B82SU","price":35.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/urban-decay-247-glide-on-eyeliner-empire-pencil.jpg?v=1765746504","url":"https:\/\/belvera.co.uk\/products\/urban-decay-24-7-glide-on-waterproof-eyeliner-pencil-in-empire-matte-eggplant-purple-0-04-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}