{"product_id":"vanidox-brass-toning-purple-shampoo-for-grey-silver-hair-sulfate-free-16-fl-oz","title":"VANIDOX Brass Toning Purple Shampoo for Grey \u0026 Silver Hair — Sulfate-Free 16 fl oz","description":"\u003ch2\u003eTransform gray and silver hair with VANIDOX\u003c\/h2\u003e\n\u003cp\u003eVANIDOX Brass Toning Purple Shampoo is crafted for silver and grey hair that wants to stay vibrant without brassiness. This sulfate-free formula uses a potent purple pigment to gently balance cool tones while delivering a nourishing wash that leaves strands feeling soft to the touch and ready to shine.\u003c\/p\u003e\n\u003cp\u003eThe blend pairs color-correcting power with deep hydration. Purple Pigment works with Sea Buckthorn Oil, Hyaluronic Acid, and Hydrolyzed Keratin to help reinforce strand structure, seal in moisture, and reduce visible dullness. You’ll notice hair that looks brighter, more even, and less brassy after each wash — all without sacrificing natural texture.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients and what they do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePurple Pigment: targets brassy yellow tones to reveal cooler silver hues.\u003c\/li\u003e\n  \u003cli\u003eSea Buckthorn Oil: delivers nourishing fats and antioxidants for silky feel and shine.\u003c\/li\u003e\n  \u003cli\u003eHyaluronic Acid: helps retain moisture for plump, flexible strands.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Keratin and Silk Protein: support strength and softness, aiding protection against daily styling.\u003c\/li\u003e\n  \u003cli\u003eCollagen: helps improve body and resilience for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eComplete toning care for gray and silver hair\u003c\/h3\u003e\n\u003cp\u003eDesigned as a full-spectrum care routine, this purple shampoo tones and refreshes color-treated gray and silver hair. It is formulated to maintain vibrancy, preserve cool tones, and keep highlights looking crisp while protecting hair from over-dulling in between washes.\u003c\/p\u003e\n\u003ch3\u003eReal-life use and results you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes brassiness to reveal cooler, studio-worthy silver hues.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair looking shiny yet natural, with a soft, non-sticky feel.\u003c\/li\u003e\n  \u003cli\u003eSupports stronger, more supple strands after chemical treatments or coloring sessions.\u003c\/li\u003e\n  \u003cli\u003ePart of a routine that helps preserve tone across multiple washes without heavy buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, apply a generous amount, and massage into scalp and lengths.\u003c\/li\u003e\n  \u003cli\u003eLather, then rinse. For deeper tone adjustment, leave on for a brief moment before rinsing.\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times per week or as needed to maintain cool, vibrant tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re maintaining natural silver hair or color-treating gray tones, VANIDOX Brass Toning Purple Shampoo offers a flexible option to refine tone, nourish strands, and support a healthy, confident look.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free and suitable for gray or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's sulfate-free and designed to maintain cool tones in gray and silver hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet hair, rinse, and repeat if needed; use 1–2 times weekly to maintain cool silver tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VANIDOX","offers":[{"title":"Default Title","offer_id":56244375290188,"sku":"B0DLR1P3XS","price":32.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/vanidox-brass-toning-purple-shampoo-bottle.jpg?v=1765820531","url":"https:\/\/belvera.co.uk\/products\/vanidox-brass-toning-purple-shampoo-for-grey-silver-hair-sulfate-free-16-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}