{"product_id":"virtue-clarifying-detox-sulfate-free-shampoo-gentle-weekly-hair-detox","title":"Virtue Clarifying Detox Sulfate-Free Shampoo | Gentle Weekly Hair Detox","description":"\u003cdiv class=\"seo-desc\"\u003e\n  \u003ch2\u003eOverview\u003c\/h2\u003e\n  \u003cp\u003eVirtue Clarifying Detox Shampoo is designed as a weekly detox for hair, delivering a deep yet gentle cleanse. Built around Alpha Keratin 60ku, a notable damage‑repair protein, this translucent formula helps hair and scalp feel refreshed after washing without harsh foaming or residue. The result is a hair-care ritual that supports a clean slate for styling and color maintenance, rather than simply masking buildup.\u003c\/p\u003e\n  \u003cp\u003eIn line with a clean-label approach, the shampoo targets excess oil, product residue, and environmental residues from pollution and smoke. It’s formulated to work for all hair types and remains safe for color-treated and chemically treated hair, so you can incorporate it into your routine with confidence.\u003c\/p\u003e\n\n  \u003ch3\u003eWhat Makes It Stand Out\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eAlpha Keratin 60ku powers a cleansing that feels effective yet gentle, helping strands feel renewed.\u003c\/li\u003e\n    \u003cli\u003eColor-treated and chemically treated hair stay safe during a detox session.\u003c\/li\u003e\n    \u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colors and dyes; gluten-free and cruelty-free.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eFragrance \u0026amp; Texture\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eJuicy citrus notes with hints of flowers and detoxifying tea, boosted by sweet orange and lemon essential oils for a fresh scent.\u003c\/li\u003e\n    \u003cli\u003eTranslucent, lightly lathering formula that rinses clean, leaving a polished finish.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply to wet hair, massage into scalp and lengths, then rinse thoroughly.\u003c\/li\u003e\n    \u003cli\u003eFor an intensified detox, repeat once and follow with conditioner if desired.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eWho Should Use It\u003c\/h3\u003e\n  \u003cp\u003eDesigned for all hair types, including color-treated or chemically treated hair, Virtue’s detox shampoo fits seamlessly into weekly routines without compromise.\u003c\/p\u003e\n\n  \u003cp\u003eNote: While it supports a refreshing cleanse, results vary with hair type and usage. This product is part of a balanced regimen rather than a guaranteed outcome.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Virtue Clarifying Detox Shampoo different from regular shampoos?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It blends Alpha Keratin 60ku with a gentle, sulfate-free cleanse designed to detox hair without harsh stripping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is formulated to be safe for color-treated and chemically treated hair and is free from sulfates and synthetic dyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56241709252940,"sku":"B07PYGJ1L6","price":44.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-clarifying-detox-shampoo-bottle.jpg?v=1765803806","url":"https:\/\/belvera.co.uk\/products\/virtue-clarifying-detox-sulfate-free-shampoo-gentle-weekly-hair-detox","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}